Bitcoin Suisse Unwraps a Quirky Holiday Ad Campaign in Zurich

Bitcoin in a Broccoli Costume? A Festive Mystery

In a move to stoke crypto conversations over the holiday season, Bitcoin Suisse has pushed the envelope with a bizarre yet intriguing advertisement at Zurich Main train station. Intricately crafted yet obscured by clouds of confusion, the ad features a piece of broccoli, a shoe, and a solitary Bitcoin (BTC). While the overall theme is humorously cryptic, the headline lays bare its purpose: Neujahrsvorsätze, which translates to “New Year’s resolutions” for all you non-German speakers out there.

A Healthy Approach to Investing

Marc Baumann, the brain behind the marketing of Bitcoin Suisse, didn’t let the initial chuckle turn into a hiccup. He explained the intention behind the ad to Cointelegraph: “You can eat healthy, you can exercise, but nothing beats Bitcoin in investing in your future.” It seems Baumann believes in promoting a well-rounded life, with Bitcoin as the cherry—or rather, the broccoli—on top!

Christmas Trees and Ethereum Stars

But wait, there’s more! Just beside the curious concoction of broccoli and BTC, the ad sports three Christmas trees, each varying in size, topped with Ethereum stars. This festive trio is elegantly captioned: Weihnachten mit Bitcoin, translating neatly to “Christmas with Bitcoin.” Baumann chimed in again, declaring, “The USD value of Bitcoin is growing with each Christmas Eve,” suggesting perhaps Santa has a little crypto in his sleigh this year.

A Successful Year for Cryptocurrency

Baumann elaborated on the rationale for the ad, saying, “Next to Zurich Airport and our Bitcoin tram that is driving around in Zurich, we thought we’d bring Bitcoin back on the radar, ending on a good note.” As if prancing through a winter wonderland, the ad is a subtle nudge towards the thriving crypto sector, which encountered a renaissance in 2020. With big names like Paul Tudor Jones entering the game, along with the distinct rise of decentralized finance, the momentum is unmistakable.

More Crypto Cheery Ads on the Horizon?

The ad is just one of many endeavors by Bitcoin Suisse, which has ensconced its branding at airports and on trams throughout Zurich. As the year closes, so does the opportunity for the crypto community to shine in the spotlight, even if it means dressing up in broccoli costumes! Other notable advertisements have graced our screens, such as the well-received campaigns by Grayscale. With creativity and humor, Bitcoin Suisse certainly knows how to keep the spirit of cryptocurrency alive during the holidays!