The Surge of Recur: What’s Behind the Valuation
Recur, the NFT company that’s not just fiddling with digital art, has seen its valuation soar to a staggering $333 million. This leap follows an impressive Series A funding round where they managed to rake in $50 million. And who’s backing this party? None other than the billionaire Steve Cohen’s family office, along with a host of other sharp investors.
Funding Breakdown: Who’s Throwing Cash Into the Pot?
The recent injection of funds came primarily from the Cohen-backed investment platform, Digital. Recur isn’t a stranger to big money—earlier investors include notable names like Hashed, Gemini, CMT Digital, JST Capital, and Delphi Ventures. These alliances aren’t just for show; they’re gearing up to redefine the NFT landscape.
What’s Next? New Strategy and Hiring Spree
So what’s Recur planning to do with all this extra cash? They’re looking to kickstart a robust go-to-market strategy, with plans to hire over 150 new employees. Money will also flow toward creating innovative brand experiences and launching a fresh NFT platform known as NFTU.com. Previous funding rounds, like the $5 million raised back in March, focused on tackling prevalent challenges in the NFT space, particularly how creators get compensated fairly. Just remember, folks, art should pay the artist!
Partnerships that Pack a Punch
In addition to scouting for new talent and tech, Recur has struck alliances with AI firm Veritone and CLC, a heavyweight in collegiate trademark licensing. This juicy partnership means that any Pac-12 NFTs produced through Recur will now sport a shiny licensing badge via Veritone. It’s like adding an official stamp of coolness!
NFT Fever: A Blossoming Market
The NFT market is as lucrative as ever, hitting multi-billion-dollar valuations. Just in August, sales soared past $900 million, eclipsing earlier totals from May. While CryptoPunks have become synonymous with NFT hysteria, don’t overlook the sports and music industries—they’re gearing up to leverage NFTs for maximum fan engagement post-pandemic. For instance, a recent music festival from iHeartMedia is set to distribute free NFTs to concertgoers—talk about a VIP experience!
In conclusion, Recur isn’t just riding the NFT wave—they’re paddling hard and navigating through the lucrative waters with style. As they say, fortune favors the bold, and in the ever-evolving market of NFTs, it looks like bold is the new black.
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