Apple’s Upcoming Showcase: What to Expect from WWDC 33

Estimated read time 2 min read

Exciting Announcements on the Horizon

The tech world is buzzing as Apple gears up for its 33rd iteration of the Worldwide Developers Conference (WWDC) kicking off on June 6. There’s a radiant spotlight on four new software models and devices: iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. Buckle up, folks, it’s about to get interesting!

Mysterious Memoji Mania

Fans of Apple can hardly contain their excitement, especially after the discovery by forums like MacRumours of an augmented reality mode tucked away in Memoji characters. By simply clicking these cute avatars, users can unlock three trading card characters that promise to add a sparkle to the Apple experience.

The Growing Role of Memojis in Branding

Memojis have become a staple in Apple’s branding strategy, much like how avocado toast became a staple in millennial brunches. They’re not just playful figures; they reflect Apple’s keen understanding of cultural trends and meme culture.

Web2 Collectibles – No Strings Attached?

At WWDC, these trading cards are expected to serve as Web2 elements solely for collection, devoid of any real-world value. Given their resemblance to the avatars from RTFKT Studios’ CloneX and fans of Gary Vaynerchuk’s VeeFriends, though, one can’t help but speculate. Are we looking at a future where Apple dives into the NFT realm?

CEO Tim Cook Talks Big on Augmented Reality

During the recent Q1 2022 earnings call, Apple CEO Tim Cook made waves, voicing his enthusiasm for augmented reality and metaverse developments. Cook emphasized the company’s plans to “invest accordingly” in this evolving sector — possibly hinting at more than just cute Memojis in Apple’s future.

Mixed-Reality Headset: Where Are You?

All eyes have been on Apple’s anticipated mixed-reality headset, which promises both virtual and augmented functionalities. Unfortunately, whispers of technical setbacks suggest it might not debut at WWDC as once hoped. Stay tuned; we might just have to keep our excitement bottled up a little longer.

The Trademark Tale

In a curious twist, Apple recently filed for a trademark for something intriguingly named RealityOS. Could this be the operating system for their elusive mixed-reality headset? Only time (and possibly a few more WWDC events) will tell! Keep your popcorn ready; tech drama is unfolding!

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