Family Offices Turn to Digital Assets: Motivations and Trends

Estimated read time 2 min read

Investing in Digital Assets: A Snapshot

According to a recent report from a well-known firm, a surprising 32% of family offices are now invested in digital assets. This eclectic mix includes everything from cryptocurrencies and non-fungible tokens (NFTs) to decentralized finance and blockchain-focused funds. Who knew all that digital jazz would catch the eye of the aristocratic investors?

What Drives This Investment Trend?

Investors aren’t tossing their money around for nothing! A significant portion, about 19%, firmly believes in the groundbreaking potential of blockchain technology. Only a handful – 8% and 9% respectively – are driven by speculation or the desire to diversify their portfolios. So if you’re picturing billionaire poker games with a crypto twist, think again!

Shifting Attitudes Towards Cryptocurrencies

When we peeked into the cryptocurrency stakes, things got interesting. The percentage of family offices holding crypto rose from 16% in 2021 to 26%. However, brace yourself for the plot twist: Interest in new crypto investments has plummeted this year. A mere 12% of investors expressed interest, down from 45% just two years ago. Talk about a market mood swing!

The Survey Breakdown

To put together this treasure trove of insights, the report leaned on feedback from 166 family offices through a questionnaire. The geographical breakdown illustrates a strong participation from the Americas with 95 respondents, followed by 34 in Europe, the Middle East, and 37 in the Asia Pacific region. Clearly, the world is keeping an eye on this financial trend!

Goldman Sachs’ Boom in a Banking Crisis

Interestingly, while family offices navigate these tempestuous waters of digital finance, Goldman Sachs is riding high. During the recent banking crisis, their money funds boosted a modest $52 billion of inflows—the largest monthly bump since the COVID-19 pandemic. Sounds like they are making quite the splash while others are tiptoeing around island-like opportunities.

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