Barbie Goes Digital: Mattel’s New NFT Partnership
In a colorful leap into the metaverse, Mattel has joined hands with the Cryptoys NFT marketplace to bring iconic brands like Barbie and Hot Wheels into digital play. Richard Dickson, president of Mattel, foresaw opportunities blooming in this virtual playground — because what’s more fun than a digital Barbie in a flashy convertible? The Cryptoys metaverse, crafted by OnChain Studios, is set to launch a NFT marketplace on Flow’s blockchain by summer 2022. And if you’re wondering, this isn’t Mattel’s first frolic in the NFT space; they previously partnered with the WAX blockchain to bring Hot Wheels to the digital forefront.
Mastercard Makes NFT Shopping Easier
For NFT enthusiasts, the complex process of converting fiat to crypto is about to become a relic of the past. Mastercard has unveiled plans to allow its 2.9 billion cardholders to buy NFTs directly, making digital art shopping as easy as swiping your card for that overpriced latte. Their partnerships with NFT marketplaces like Immutable X, Candy Digital, and more are paving the way for seamless transactions. And with MoonPay jumping into the mix, you can wave goodbye to the crypto conversion headache!
Intellectual Property: The Hidden Goldmine
In a recent interview, Bill Starkov, the head of Apocalyptic Apes, shed light on another avenue for NFT holders to rake in profits through intellectual property rights. Forget just flipping your tokens; Starkov suggests licensing your NFTs for commercial use could bring in millions. So, if you own a BAYC, imagine the possibilities — the ape could end up on merchandise all while you kick back and enjoy royalty checks! Just be patient: you might have to wait for your NFT project to mature before cashing in on the IP.
The Drop in Floor Prices: Gloomy for Some, Opportunity for Others
In the ever-fluctuating NFT market, the bear has made its presence known, causing floor prices for heavyweight collections like BAYC and CryptoPunks to tumble. BAYC faced a drop from 153.7 ETH to 74 ETH, while CryptoPunks saw a stark decrease from 123 ETH to a mere 48 ETH. It’s a tough pill for investors, but savvy buyers may find this an opportunity to snag a digital icon before the next bullish climb. Just remember, when you’re feeling bearish, your wallet might be feeling lighter!
Nifty News: Kraft Foods and Seth Green’s NFT Drama
In this week’s round-up of noteworthy happenings, Kraft Foods has set its sights on the NFT realm, filing for patents under the names of beloved brands like Jell-O and Kool-Aid — do we smell a virtual cooking show in the future? Meanwhile, actor Seth Green is breathing easy (and perhaps sighing in relief) after getting his stolen BAYC NFT back for a hefty 165 ETH. You could say he bought back the ape he didn’t want to lose in the first place!
That’s a wrap on this week’s developments in NFTs! Catch you next Wednesday for the latest buzz in this ever-evolving digital space.
