The Controversy of Ad Revenue Sharing
When Elon Musk took the reins of Twitter, the world watched with bated breath—or was it just the crickets? Regardless, his promise to share ad revenue with creators stirred the pot. The catch? It only applied to ads popping up in their reply threads. Fans of social media were left with their hands in the air and eyebrows raised after Musk’s initial bomb dropped, but then nothing further followed. It’s like waiting for the sequel to your favorite movie, only to find out it was canceled—bitter!
The Rise of Web3 and Blockchain Advantages
Let’s step back and peek into the crystal ball of the Web3 era. Thanks to the magic of blockchain, these platforms are shaking things up. Decentralization, swift settlements, and fortified security are the shiny new tools in this toolbox. Users aren’t just consuming content; they’re becoming active participants in revenue streams. Imagine a world where sharing your cat video could actually earn you cash (yes, please!).
Action-to-Earn: A Rewarding Revolution
The gaming industry has been at the forefront of the action-to-earn trend with play-to-earn (P2E) models. Gamers can now earn a slice of revenue just by swiping left or right (well, in-game, not on a dating app). Thanks to versatile non-fungible tokens (NFTs), players trade unique in-game assets for a little extra disposable income. Good luck finding that kind of gig flipping burgers!
Watch-to-Earn: The New Player in Town
Enter watch-to-earn (W2E)—the concept taking the internet by storm quicker than you can say “influencer.” This notion is akin to sprinkling a little fairy dust on video content, offering viewers not just entertainment but cold, hard rewards for every like, view, and share. It’s like cashing in on that TikTok dance you just did—fun and lucrative!
Coub Takes the Plunge into Web3
The platform Coub, a pioneer of video-sharing that’s been around since 2012, is also jumping onto the W2E bandwagon. They’re entering the NFT game, morphing user-generated videos into mintable assets. Users can craft short looped videos called “coubs,” using a treasure trove of existing content from across the internet. It’s like being a DJ, but for videos—mashups for the digital era!
Conclusion: A New Era of Content and Rewards
The landscape of content creation and monetization is morphing before our tired eyes. As platforms like Twitter fumble their way through revenue sharing, companies like Coub are stepping up, promising creativity is not just pointed at ads but also towards genuine rewards for creators. So, keep those video cameras rolling and those coubs coming—who knows? You might just end up with a little extra cash in your pocket.
