A Strategic Partnership: Animoca Brands and Be Media

In a move that’s shaking up the digital landscape of Australia, Animoca Brands, the investment titan in the world of non-fungible tokens (NFTs), has locked down a significant stake in Be Media, a digital marketing agency with a footprint across Perth, Melbourne, and Sydney. This acquisition represents not just a financial transaction, but a strategic alignment in the burgeoning world of Web3.

Be Media’s Expansion into Blockchain

Founded in 2013, Be Media has primarily served Web2 companies with innovative marketing strategies. But with this new partnership, they’re gearing up to dive headfirst into the blockchain universe. As reported, Be Media will focus on establishing partnerships with leading Australian brands to foster Animoca’s various initiatives in the NFT landscape and the ambitions of an “open Metaverse.” Talk about a digital glow-up!

Hiring Spree in the Blockchain Sphere

Following the acquisition, Be Media has hit the ground running by ramping up its hiring process. The goal? To recruit specialists in blockchain development and project management. This influx of talent is intended to support the increased demand and opportunities that will come from animating their newly-expanded goals.

CEO Jordan Fogarty: Excitement in Transition

Jordan Fogarty, the founder and CEO of Be Media, is keeping his role while still holding a minor stake in the company. His enthusiasm for the blockchain takeover is palpable. Fogarty expressed his honor in leading local firms into the realm of Web3, stating,

“I’m honored to help local companies take the plunge into Web3 and introduce their customers to the metaverse, NFTs, and the power of digital property rights.”

High Demand for Web3 Adoption

Speaking candidly to the Australian Financial Review, Fogarty pointed out that there’s an “insane” demand from businesses eager to adapt to Web3 technologies. He noted that many brands are scrambling to figure out their strategies but are hindered by a lack of service providers with the necessary skills in this still-nascent space. He mused,

“So many brands out there are saying they need to do something in Web3, but how?”

Animoca’s Aggressive Expansion Strategy

The Be Media acquisition is just the latest move in Animoca Brands’ aggressive investment spree. Valued at around $5 billion, the company is crafting a portfolio that includes a 96% stake in Eden Games and a 70% stake in Darewise Entertainment, both aimed at bolstering their arsenal of AAA gaming prospects powered by blockchain technology.

The Future is Bright (and Digital)

With Be Media jumping into the blockchain fray, we can expect a fresh spin on how brands connect with audiences in this digital-first era. As long as there are NFT fans and digital landscapes to explore, we can count on this partnership to pave the way for innovation in Australia’s advertising scene!