ENS DAO Emerges: Empowering Decentralized Identity in Web 3.0

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The Genesis of ENS DAO

This month, the Ethereum Name Service (ENS) took a bold leap into the future by forming its Decentralized Autonomous Organization (DAO). Picture a group of tech-savvy individuals banding together for a cause greater than themselves—it’s like a superhero team, but instead of capes, they rock Ethereum wallets. Cointelegraph caught up with two key delegates, Victor Zhang, CEO of AlphaWallet, and Gregory Rocco from Spruce, to get the lowdown on this revolutionary move.

Victor Zhang’s Journey with ENS

Victor Zhang has been riding the ENS wave since early 2018. His mission? To make .eth resolution smoother than a fresh jar of Skippy. With AlphaWallet, users can enter an .eth name to find wallet addresses and vice versa—it’s like magic but with more code. Victor shared his concern about voting power within the DAO, especially with big fish like Coinbase in the mix. “We must keep ENS a public service, free from corporate puppet strings,” Zhang firmly states.

Airdrop Awash with Responsibility

In a generous streak, 100 million ENS tokens were distributed during the recent airdrop. It’s like Oprah said, “You get a token, and you get a token!” But with a slice of responsibility. Brantly Millegan, ENS’ director of operations, emphasized that these tokens weren’t just free money; they came with the duty to use their new digital powers wisely.

Gregory Rocco and Decentralized Identity

Next, we meet Gregory Rocco, who dreams of a world where users own their identities—not the giant corporations. Rocco founded Spruce to empower users with decentralized identity, because let’s face it, nobody wants to be the pawn in Google or Facebook’s game of monopoly. Through the ‘Sign-in with Ethereum’ (SIWE) initiative, he’s set out to put the control back in the users’ hands. “Your keys, your identifier,” Rocco quips, throwing shade at traditional login systems.

Building the Future Together

As Rocco joined the ENS DAO, his enthusiasm was palpable. “This is a commitment to keep advocating for the decentralized identity landscape,” he said, channeling his inner superhero. Both he and Zhang envision a world where the ENS ecosystem thrives, bolstered by user-controlled systems that value community input.

The Road Ahead for ENS

In a nutshell, the ENS DAO is not just about governance; it symbolizes a collective future of digital identity ownership. As both Zhang and Rocco step up their game, the ENS community gears up to embrace their power—with a sprinkle of humor, a dollop of responsibility, and a whole lot of Ethereum love!

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