In an electrifying move that merges speed with the digital frontier, Ferrari has announced a groundbreaking partnership with the Swiss blockchain startup, Velas Network. This collaboration is set to shake the tires of the luxury sports car industry and rev up the engines of blockchain innovation.
Unleashing Digital Exclusivity
Ferrari revealed this partnership on a recent Monday, kicking off a multi-year agreement aimed at creating “exclusive digital content” for fervent fans of the Scuderia. This venture not only fuels the passion of Ferrari enthusiasts but also injects a dose of modernity into the brand’s prestigious image.
Velas: More Than Just a Digital Asset Player
In the announcement, Velas was painted not merely as a startup but as a titan in the sphere of blockchain and NFTs. With a special focus on non-fungible tokens, Velas is poised to lead the charge in digital collectibles tied closely with one of the most iconic brands in motorsport.
Innovative Partnership Values
Scuderia Ferrari’s general manager, Mattia Binotto, emphasized that Velas was chosen as a premium partner not just for technological prowess but shared values of innovation and excellence. It appears both brands are eager to race towards a future that balances performance with cutting-edge technology.
The Thoughts of Velas’ Co-Founders
Farkhad Shagulyamov, co-founder of Velas and its newly minted CEO, proclaimed, “Partnering with Ferrari, another icon of excellence, was a no-brainer.” This sentiment showcases the seamless blend of tradition and innovation the two companies aim to achieve.
The Future Awaits
The announcement has sparked interest, piquing curiosity about how Velas will integrate pioneering technology within the high-octane world of F1 Esports. Velas has plans to be the main sponsor of the Ferrari Esports Series, which virtually simulates the thrilling real-life F1 action.
Buckling Up for Blockchain
Velas, known for blending the best features of both centralized and decentralized tools, has allocated a jaw-dropping $100 million towards fostering startups on its blockchain, a massive leap from an initial commitment of $5 million. As the firm races toward growth, the native token VLX has seen a surge, trading at around $0.346—a pleasant 70% increase over the week.
In a world where digital assets reign, it’s clear that both Ferrari and Velas are not just chasing speed, they are embracing the future of technology. Buckle up, because this ride promises to be thrilling!
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