Binance Welcomes Iskander Malikov
In a move that has crypto enthusiasts buzzing, Binance has appointed Iskander Malikov, the ex-COO of TradingView, to spearhead its fiat-to-crypto initiatives. Announced on February 6th, this strategic hire highlights Binance’s commitment to enhancing its services in regions like Europe and the CIS.
Malikov’s Mission: Bridging Fiat and Crypto
With over three years of experience at TradingView, Malikov is ready to roll up his sleeves. He aims to simplify and expand the on-ramps for users looking to convert their fiat currency into cryptocurrencies. His mission includes not only establishing new gateways in target markets but also refining existing systems for a smoother user experience.
The Conundrum of Red Tape
But it’s not all sunshine and rainbows. Malikov has voiced concerns about the regulatory landscape. He noted that many European and CIS jurisdictions are still hesitant to fully embrace cryptocurrencies, often bogged down by red tape. He stated,
“The challenge is that not all governments and financial institutions are ready to embrace crypto, and even when they are, there is a lot of red-tape that hinders the process.”
Expanding Fiat Trading Horizons
As part of its grand vision for 2020, Binance has ambitious plans to enable fiat-to-crypto trading for over 180 currencies. This expansion will include the euro trading against major cryptocurrencies like Bitcoin, Ethereum, and Binance Coin. CEO Changpeng Zhao emphasized this goal, stating,
“One of our key goals for 2020 is to bring crypto to the masses.”
Leveraging Experience for Strategic Partnerships
Malikov believes that his experience at TradingView will help forge crucial partnerships and innovative strategies for Binance.
“My product knowledge and operational experience will definitely help build new, strategic partnerships,”
he remarked, aiming to create a stronger ecosystem for crypto users.
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