Peter Gabriel's Investment in Blockchain Startup Provenance

Peter Gabriel Steps into the Blockchain Arena

In a remarkable fusion of music and technology, British pop icon Peter Gabriel is shaking things up by investing in the blockchain startup Provenance. The announcement, made on July 18, marks Gabriel’s entry into the world of decentralized technologies, though the actual investment amount remains a tantalizing mystery.

Meet Provenance: Pioneering Transparency

Provenance is on a mission to enhance transparency in food supply chains using blockchain technology. Think of it as a digital magnifying glass that allows consumers to trace the origins of their meals. With Gabriel’s support, the company aims to roll out its innovative blockchain application across over 1,000 food and beverage businesses by 2025. Talk about a food revolution!

Gabriel’s Vision on Ethical Sourcing

Gabriel expressed strong belief in Provenance’s vision to ensure ethical production and distribution. He stated,

“We need to be able to trust the source and distribution chain, particularly when it comes to guaranteeing that things are produced ethically and in an ecologically sound way.”

This is music to the ears of environmentally-minded consumers and independent producers alike, who are eager for a fair playing field against corporate giants.

New Faces in Leadership

With the investment in hand, Provenance is also enhancing its management team. The founder and managing partner of Merian Ventures, Alexsis de Raadt-St. James, has been appointed as Chairperson of the Board of Directors. In addition, Chemain Sanan from Working Capital will take on the role of Director. Let’s hope they can give the ship a good steer!

Market Trends: Bitcoin and Beyond

In a related twist, Barry Schubert, CEO of investor Digital Currency Group, shared his bullish outlook on Bitcoin, stating he thinks the cryptocurrency market has bottomed out for the year. Schubert recently invested himself, claiming,