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AI Companies Must Compensate Content Creators for Sustainable Growth

Introduction: The Call for Fair Compensation

In a bold editorial in The Australian, Michael Miller, the CEO of News Corp Australia, has pulled no punches in highlighting a key issue: creators of original journalism and content are getting the short end of the stick when it comes to AI. Miller asserts that the developers of AI-driven applications should start paying for the content that fuels their algorithms, much like a cat who refuses to cough up a hairball during a vet visit.

The Generative AI Impact on Content Creators

Let’s face it; technology firms like OpenAI have capitalized on the original work of others to create billion-dollar businesses. Just look at ChatGPT-4, which has become a household name for its chatty personality and, let’s be honest, kind of makes us want to have existential conversations with a robot. But while these companies are raking it in, content creators—like journalists, writers, and artists—are left pondering their life choices and why they didn’t advocate for better pay before the robots took over.

The News Media Bargaining Code: A Step in the Right Direction

A glimmer of hope came in 2021 when the Australian government enacted the News Media Bargaining Code. This law requires tech platforms to compensate news publishers for the content available on their platforms. Miller champions a similar framework for AI, because if we don’t address this now, we might end up in a dystopian future where AIs write the news, and we’re stuck reading about a world run by intelligent toaster ovens.

AI as a Potential Ally, Not an Enemy

Pushing against the narrative that AI is a threat to journalism, Miller believes with the right “guardrails,” it can become a powerful ally. Imagine an AI that assists journalists in gathering facts faster than you can say “clickbait!” It could enhance the quality of content and even speed up video production, which would be a game-changer in the fast-paced media landscape.

The Balance Between Caution and Advancement

However, with great power comes great responsibility. Recently, over 2,600 tech leaders and researchers urged a pause on AI development due to potential societal risks. They’re not wrong; there are valid fears surrounding AI’s impact. But let’s save the doomsday scenarios for bioweapons and nuclear technology, shall we? AI has enormous potential, and we need to find a balance between reasonable caution and embracing innovation.

Building Trust in AI Through Fair Compensation

Miller emphasizes that for AI to gain public trust, it must ensure that content creators are compensated fairly. If AI tools can’t prove their sources are credible and trustworthy, it’ll be like trying to convince grandma that the internet is safe while she’s still terrified of her smart fridge. Trust is vital, and it begins with respecting the work of those creating the content.

A Future Where Both Parties Thrive

Miller’s hope for a future where content creators and AI companies benefit harmoniously is worth considering. It’s not about banning AI outright, but about finding ways for both sides to prosper. So perhaps, before our AI overlords fully take over, we should advocate for some common sense when it comes to compensation and respect for intellectual property.

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