Bitcoin: The Star of Search Queries in 2018

Bitcoin Reigns Supreme

In 2018, Bitcoin wasn’t just an existing cryptocurrency; it was the talk of the town—less ‘Who’s the best singer?’ and more ‘What’s happening with Bitcoin?’ A Google data analysis revealed that ‘What is Bitcoin?’ was the most searched question in both the United States and the United Kingdom. Talk about making an impact! It seems like everyone from students to grandma was trying to get a piece of the Bitcoin understanding pie.

Market Madness and Price Volatility

Bitcoin’s rollercoaster pricing certainly added to its allure. After a period of price stability—think of it as the calm before the storm—Bitcoin hit new peaks of price volatility, prompting more folks to search for answers. This chaotic price action made checking Google the digital equivalent of brushing up on your financial literacy.

All About Ripple: The Runner-Up

While Bitcoin basked in its search glory, it faced fierce competition. On ‘How to…’ queries, Ripple (XRP) danced its way to stardom, overtaking Bitcoin in popularity. In fact, ‘How to buy Ripple’ snagged fourth place on the list while Bitcoin dropped to eighth. Who knew buying a digital token could become a trending DIY project?

Cryptocurrency in Pop Culture

In the grand scheme of things, despite Bitcoin’s searches plummeting by 75% as of June, it still outshone icons like Beyoncé! That’s right, the Queen Bey had to take a backseat to the shiny digital coin. It seems that people weren’t just interested in how to buy a few tokens; they were also interested in the #Beyhive!

Global Search Trends and Insights

When zooming out on the global map, South Africa, the Netherlands, and Ghana emerged as the top three crypto enthusiasts searching for ‘Bitcoin.’ Is it the weather keeping them indoors and online? Or maybe they just want to stay updated on the ever-volatile market? Meanwhile, Ripple search traffic remained flat since May, suggesting it peaked but couldn’t sustain the same buzz. It’s like the pop star that drops one banger and doesn’t quite replicate it—great for the moment, but can they stick around?