Instant Buy: A Game Changer for Crypto Enthusiasts
On December 5, Tokyo-based cryptocurrency exchange bitFlyer introduced its latest feature, Instant Buy, on its European platform. This innovative tool allows users to purchase cryptocurrencies using various payment methods, including credit and debit cards as well as local instant transfer solutions like Sofort, iDeal, and GiroPay.
User Convenience at Its Core
BitFlyer aims to make the crypto-buying experience feel less like a complex tech endeavor and more like a classic e-commerce transaction. This approach will undoubtedly appeal to beginners venturing into the world of cryptocurrency. According to Andy Bryant, COO of bitFlyer Europe, the idea is to simplify processes, saying, “By making it similar to that of a traditional e-commerce experience, we are helping bring cryptocurrency to a mainstream audience.”
Bridging the Gap for Newbies
The Instant Buy feature is particularly designed for those who might feel overwhelmed by the intricacies of cryptocurrency transactions. With the option to easily buy, store, and secure their digital assets, new users can finally take that leap into crypto without holding a Ph.D. in blockchain technology.
BitFlyer’s Rapid Growth in Europe
Since its European launch in January 2018, as a subsidiary of bitFlyer, Inc., the exchange has been carving out its space in the competitive crypto market. Along with the Instant Buy feature, the platform has also added five new altcoins to its offerings: Bitcoin Cash (BCH), Ethereum Classic (ETC), Litecoin (LTC), Lisk (LSK), and Monacoin (MONA). While European customers can buy all five altcoins right away, U.S. customers can currently access three.
Collaborations Driving Innovation
In addition to expanding its currency offerings, bitFlyer is not resting on its laurels. A collaboration with Tpoint Japan allows local customers to exchange loyalty program points for Bitcoin, turning everyday purchases into crypto rewards. And through a partnership with Sumitomo Corporation, they’ve even ventured into blockchain real estate, demonstrating their commitment to pushing the boundaries of cryptocurrency applications.
What’s Ahead for BitFlyer?
As bitFlyer continues to innovate and expand its services in Europe, users can look forward to a smoother and more engaging experience. For those who are just curious about this digital wave or seasoned traders looking for efficiency, the Instant Buy feature is bound to enhance the overall cryptocurrency experience.
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