Blockchain.com’s Strategic Move: Former Goldman Sachs Executive Takes the Helm in Institutional Sales

A New Era for Blockchain.com

In a significant shift for Blockchain.com, the prominent crypto wallet provider has appointed Breanne Madigan, a former Goldman Sachs executive, as the head of institutional sales and strategy. This move marks an exciting phase as Blockchain.com aims to expand its institutional offerings.

Breanne Madigan: The Powerhouse Behind the Move

Madigan, who has a rich history with Goldman Sachs, served in various roles from 2003 to 2017, culminating in her position as the head of institutional wealth services. During her tenure, she was part of a team managing an impressive $1.49 trillion in assets, making her a formidable addition to the Blockchain.com team.

Blockchain.com’s Expanding Features

Blockchain.com isn’t just making headlines with staffing changes; it has also recently rolled out new features. As of mid-January this year, users in 22 U.S. states can buy and sell Bitcoin (BTC), with Ethereum (ETH) and Bitcoin Cash (BCH) being added soon. This growth in functionality shows Blockchain.com is keen to keep pace with the demands of its 24 million active wallets.

Peter Smith’s Confidence in Madigan

Peter Smith, the CEO of Blockchain.com, expressed his confidence in Madigan, stating, “Breanne has a proven track record of adding value to her teams and her clients.” Her appointment reflects the company’s strategy to boost its institutional presence in the crypto market, which is becoming increasingly competitive.

The Wall Street Exodus to Crypto

Madigan’s hiring isn’t an isolated event. It seems that Wall Street is experiencing a brain drain towards crypto. Last week, it was reported that Richard Kim, also from Goldman Sachs, will be the new COO of a crypto merchant bank led by former Wall Street executive Mike Novogratz. Meanwhile, George Soros’s Fund Management is stepping into the crypto scene, and the Rockefeller venture capital arm is supporting blockchain innovations. All signs point to an industry-wide shift of traditional finance into the digital currency space, which will undoubtedly be exciting to watch unfold!