What’s Brewing at BrewDog?
It looks like BrewDog isn’t just churning out delightful craft beers anymore; they’re also jumping into the wild world of cryptocurrency. On July 4, 2022, BrewDog officially extended its crowdfunding initiative, dubbed “Equity for Punks,” to accept investments in a refreshing range of ten cryptocurrencies. I guess you could say they’re not just hop-forward but also blockchain-forward!
Cryptocurrencies That Make the Cut
If you’re itching to become part of BrewDog’s increasingly digital family, you’ll be pleased to know that they accept a whole menu of cryptocurrencies. Here’s the lineup:
- Bitcoin (BTC)
- Bitcoin Cash (BCH)
- Bitcoin SV (BSV)
- Ether (ETH)
- Litecoin (LTC)
- Ripple (XRP)
- OmiseGO (OMG)
- Qtum (QTUM)
- Augur (REP)
- 0x (ZRX)
Talk about a diverse portfolio! Whichever your preference, now you can trade some of your digital treasures for a stake in BrewDog.
Equity for (Some) Punks
Aimed at democratizing investment, BrewDog’s Equity for Punks program enables beer enthusiasts and investment novices alike to buy partial shares for £25 (approximately $31). If you’re tired of waiting until you have “a huge amount of cash” to invest, this new option might just be your ticket to becoming a crypto “equity punk.” The program continues to be an innovative alternative that’s liquid enough to stay trendy while putting some liquid gold in your glass.
A Toast to Innovation
BrewDog believes that this marriage between traditional investing and cryptocurrencies is the “natural next step.” As their blog post mentions, “It’s a perfect fit” to harmonize the old with the new in the financial system. And who would complain about that? With over 114,000 shareholders who’ve raised around £72.2 million (or about $90 million), it appears this brewery is really pouring profits into their frothy future.
Crack Open a Cold One
As if that wasn’t enough to tickle your fancy, BrewDog is taking things up a notch. To further encourage those savvy investors, they’re offering six cans of their elite Cryptonite West Coast IPA for anyone who invests via cryptocurrency. So, not only do you get shares, but you also get to hydrate your investment with a side of hoppy goodness. Seriously, what’s not to love?
A Past with Crypto
This latest venture isn’t BrewDog’s first foray into the cryptocurrency realm. Back in 2018, they made headlines by accepting bitcoin payments at their Canary Wharf location in London. Clearly, BrewDog is committed to integrating crypto in their business model. Next thing you know, they’ll be launching a craft beer coin!