Unleashing the Clydesdales in a Digital Arena
Budweiser is partnering with Zed Run to bring a unique experience to the world of NFTs with tokenized Clydesdale draft horses. Imagine racing a digital Clydesdale across a virtual track while sipping on your favorite brew—what a time to be alive! This collaboration builds on Budweiser’s previous commitment to the NFT world, which included a whopping $120,000 spent on nonfungible token fan art and securing the beer.eth domain.
Meet Zed Run: The Virtual Race Course Innovators
Launched in early 2019 by the Sydney-based Virtually Human Studio, Zed Run has transformed virtual horse racing into a lucrative market. The NFT racing horses that initially cost between $30 to $80 to mint have skyrocketed in value, with one equine asset reportedly selling for an astonishing $125,000! Talk about putting the ‘hay’ in ‘hey, that horse is expensive!’
The Perks of Racing with Budweiser
As part of the race to the finish line, Budweiser and Zed Run are rolling out a Budweiser-themed race track along with Budweiser NFT passes and hefty prize pools starting at $45,000 for sponsored races. The launch includes 2,500 Budweiser Pass NFTs available for users aged 21 and over. These bad boys will cost $225 each, plus those pesky gas fees, of course. Don’t forget to grab yours before they gallop away!
What’s in Store for the Participants
- Two Budweiser Racing Challenges in July and September
- A thrilling $95,000 tournament in December
- A year’s supply of Budweiser beer waiting for the champions
Consistency is Key: Airdrops and T-Shirt Wearables
As if that weren’t enough, NFT holders can also expect airdropped Clydesdale skin NFTs to create a more personalized racing experience in July, not to mention Budweiser-themed t-shirt wearables for avatars in the Decentraland metaverse. Move over, real-life horse racing; there’s a digital renaissance in full swing!
Innovation on Race Day
Spencer Gordon, vice president at AB InBev, highlights how this initiative exemplifies the brand’s commitment to push boundaries and innovate using modern technology. Whether you’re a racing addict or just someone who enjoys the occasional frosty brew, this partnership brings an exciting twist to the world of NFTs and online gaming.
Final Thoughts
With Zed Run’s ability to allow users to bet on virtual races and breed new racehorses, the opportunities for fun—and maybe some profit—seem endless. So saddle up and get ready to trot into this brave new world where beer and NFTs collide!
