Overcoming Challenges in a Tough Market

In the midst of the 2018 crypto price slump, entrepreneur Josipa Majic took a bold step by investing all her savings into a project aimed at integrating fintech with cryptocurrency services. The idea was to create virtual debit cards and crypto payment solutions for subscription services. However, the timing couldn’t have been worse; the bear market discouraged potential investors from providing the necessary capital.

Navigating Rejections and Self-Doubt

Reflecting on that challenging period, Majic reveals, “Everyone said no the moment they heard about our crypto roadmap. They said that our LPs [limited partners] — their investors — didn’t understand crypto.” This rejection struck a deep blow to her motivation, leading her to feel as if the odds were stacked against her. By May 2021, cash reserves were nearly depleted.

A Breakthrough in Fundraising

Despite the setbacks, her perseverance paid off when Revuto, her startup, eventually raised $10 million and amassed a staggering 3 million customers on its waiting list prior to its launch. She elaborated: “Working on a crypto startup is much faster, exciting, and also stressful compared to traditional startups. It’s literally an order of magnitude difference in terms of change.”