Coinbase’s Strategic Decision
In a move that had many buzzing, Coinbase has decided to retire its cryptocurrency learning platform, Earn.com, to focus its efforts on the more popular Coinbase Earn. According to a recent email sent to customers, the exchange plans to completely sunset Earn.com, signaling a new era in its educational initiatives. This decision echoes the age-old adage, ‘Out with the old, in with the new,’ or, in this case, ‘Out with the Earn, in with the Earn.’
Understanding the Platforms
Both Earn.com and Coinbase Earn had a similar mission: to reward users with crypto for learning about digital assets and completing educational tasks. But while Coinbase Earn is set to be the star of the show moving forward, Earn.com was acquired by Coinbase back in April 2018 and has been an integral part of their ecosystem for some time.
What Happens to Earn.com Users?
For those who have been utilizing Earn.com, it’s time to put on your best financial sense hat. Coinbase recommends that users withdraw their balances by February 2020. To put it plainly, if you have crypto in Earn.com, consider it a hot potato that you need to pass quickly before time runs out.
Investing in Crypto Education
Coinbase Earn has made waves since its launch, offering compensation to users who participated in educational tasks about Ethereum-based token, 0x (ZRX). Launched in mid-May, this initiative has reportedly given almost a million unique users in over 100 countries the chance to earn a slice of hundreds of millions of dollars in crypto. So, if you thought learning about crypto was all books and no bucks, think again!
The Importance of Education in Crypto
The cryptocurrency sphere can be quite daunting for newcomers, and many industry experts believe that education is crucial for broader adoption. In recent reports, venture capital firm Andreessen Horowitz announced a free, seven-week crypto startup school launching in February 2020, featuring a lineup of notable instructors. Further support for crypto education was shown this month when the Chamber of Digital Commerce and the Enterprise Ethereum Alliance teamed up to boost advocacy and educational efforts around tokenization.
The Future of Coinbase Earn
With the retirement of Earn.com, Coinbase is set to scale its in-house platform further. Plans are underway to add more campaigns tailored to connect more blockchain networks with engaged users. Who knows, one day you might earn crypto while learning to make the perfect avocado toast!
Final Thoughts
Although the closure of Earn.com might be bittersweet for its users, Coinbase’s focus on expanding its educational offerings bodes well for the future of cryptocurrency. After all, in a world where blockchain can seem as transcendent as outer space, a little education goes a long way!
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