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Coinbase Cloud: The Quest to Become the Amazon of Crypto Services

Coinbase’s Ambition: A New Era of Cloud Services

Coinbase is on a mission to rise to the zenith of cryptocurrency infrastructure, aspiring to be the AWS of the crypto world. As Surojit Chatterjee, Coinbase’s chief product officer, so eloquently puts it, “We are building a whole Coinbase Cloud suite of products that you can think of as crypto computing services to help developers build their applications faster.” Talk about aiming high!

From Bison Trails to Coinbase Cloud: The Evolution

Before the rebranding to Coinbase Cloud, their cloud offering was known as Bison Trails, a staking infrastructure solution that Coinbase acquired earlier this year for a rumored $80 million. Why the name change? Well, because the world of crypto likes a solid refresh from time to time, just like your wardrobe!

Bison Trails is unique—it’s a non-custodial platform, which means clients can stake their assets independently. No babysitting here!

The AWS Comparison: Lessons to Learn

Not so long ago, AWS was merely an afterthought for Amazon. Fast forward almost two decades, and it’s now a financial powerhouse, netting a whopping $13.5 billion in operational earnings in 2020 alone. Coinbase officials are keen on replicating this success in the crypto universe. Can they do it? Only time and trading volumes will tell!

Revenue Reliance: The Double-Edged Sword

Coinbase’s reliance on transaction fees is akin to a roller coaster ride—thrilling but scary! Like Facebook and Google, which thrive on advertising revenue, Coinbase is heavily dependent on market trading volumes. This dependence makes them vulnerable to the ups and downs of the crypto market. One minute you’re riding high; the next, you’re holding your breath.

Diversifying Revenue Streams: The Subscription Model

In an effort to stabilize their income, Coinbase is exploring subscription services that are less volatile than trading fees. They’ve got a buffet of options: from institutional custody services and staking possibilities to a learning portal that rewards users with crypto—who doesn’t love free money? They’re even testing a monthly subscription plan for trading allowances. It’s like Netflix, but for crypto!

Building a Strong Client Base

With $30 billion in staked assets and a staggering base of over 73 million verified users, Coinbase Cloud is not just a starry-eyed dreamer. They’re already powering big names like Andreessen Horowitz and Turner Sports, serving a thriving ecosystem of over 185,000 partners across more than 100 countries. It’s a complex network, but hey, that’s crypto for you!

In conclusion, Coinbase is riding the wave of innovation as they embark on their journey towards becoming the Amazon of cryptocurrencies. With clouds in the sky and staked assets at their feet, they just might find themselves on top of the crypto world.

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