The Surge of Interest in Cryptocurrency

The recent years have witnessed an unprecedented surge in the interest surrounding cryptocurrencies. Memes and tweets aside, the real star of the show has been the consistent rise in Google searches for terms like “Bitcoin” and “blockchain.” People aren’t just looking to become the next crypto millionaire; they genuinely want to understand these technologies better.

Conversations that Matter: Medialogue at Blockshow Asia 2019

During the Blockshow Asia 2019, hosted at the sensational Oasis Hotel in Singapore, the Medialogue panel gathered some of the brightest minds in crypto journalism. Moderated by Cointelegraph, the session brought together notable journalists like Kristina Lucrezia Cornèr and Dylan Love to discuss everything from scams to advertising ethics.

Balancing Neutrality and Revenue

With the crypto landscape continually evolving, it’s no surprise that journalism in this field faces unique challenges. As discussed in the panel, media outlets often grapple with the need to monetize their platforms while maintaining journalistic integrity.

• Advertising Challenges: How do you keep the lights on without compromising on quality?
• Sponsored Content: The old debate continues—does it still count as news if someone paid for it?
• Staying Neutral: Journalists must tread carefully to remain unbiased in a world fueled by sponsorship.

The Role of Public Relations

Public relations professionals aren’t just the friendly faces sending press releases; they’re crucial players in connecting crypto projects with the media. The panelists discussed the various strategies PR managers can use to relay important crypto stories. The takeaway? Effective and transparent communication strategies are essential to build trust in an already skeptical audience.

What Does the Future Hold?

Cointelegraph’s Kristina Cornèr emphasized the importance of continuous dialogue in the crypto journalism community. According to her, “We should talk more about the challenges and issues, and about bringing quality journalism into the decentralized sector.” Moreover, attendees floated the idea of creating a crypto wire service, akin to the Bloomberg Terminal. Who wouldn’t want instant updates on the latest crypto happenings without the fluff?