Crypto Projects in 2023: The Blogging Drought and Its Implications

Current Trends in Crypto Blogging

In the bustling world of cryptocurrency, where hype and blockchain promises reign supreme, one would expect a flurry of activity on project websites. However, a recent study reveals that more than one-third of the top 1,000 crypto projects have decided to go the silent route in 2023, failing to publish a single new article. Talk about ghosting your audience!

The Stunning Statistics

According to a report by Guerilla Buzz, a blockchain marketing agency, a staggering 35.8% of these projects have no new written content. Digging deeper into the numbers, it appears that only 49.7% of the top projects have managed more than two new articles this year. So, if you were hoping to catch up on your favorite crypto token’s latest adventures, you might be out of luck.

Why the Silence?

The researchers at Guerilla Buzz suggest that this lack of content stems from a fundamental issue within many crypto companies. Instead of laying a strong marketing groundwork, they are too engrossed in generating buzz for token sales, leading to a strategy focused on short-lived growth spurts rather than sustainable, organic development. In other words, they’re chasing shiny objects instead of building lasting foundations.

The Blogging Giants

Now, before you assume that all crypto projects have decided to take a hiatus from blogging altogether, let’s shine a light on those that are crushing it. Leading the pack is Binance’s BNB Chain, boasting an impressive 59 new articles this year! In close second is Polygon (MATIC) with 36 articles, and then we have Cardano (ADA) trailing with a respectable 12 new posts. These projects clearly understand that being ‘in the know’ keeps their community engaged.

The Medium Misconception

Interestingly, many of these projects have opted for Medium as their platform of choice. Sure, it’s an easy way to tap into an established audience, but researchers warn that this might not be the golden ticket for long-term success. By relying on Medium, they risk promoting Medium itself instead of establishing their brand. As one researcher aptly put it, choosing short-term gains over durable growth is akin to putting out a great fireworks display but forgetting to build the festival grounds!

Conclusion

In the fast-paced, ever-evolving world of cryptocurrency, keeping your audience informed is crucial. While some projects are blogging their way to success, a significant number seem content to leave their fans hanging. As the landscape grows more competitive, one can only hope that more projects decide to share their stories rather than ghosting the very community that supports them.