Crypto Exchanges Make Super Bowl Moves
In a move that has crypto enthusiasts buzzing louder than a blockchain transaction, two heavyweight exchanges, Crypto.com and FTX, are set to take center stage during Super Bowl LVI on February 13. As they roll out their advertising campaigns, they’re not just playing for laughs; they’re throwing down big bucks to penetrate the U.S. market and bolster brand recognition.
Spending Big: The Price of Fame
Super Bowl ads are notorious for their price tags that make even a seasoned investor choke on their crypto assets. We’re talking upwards of $5 million for a mere 30 seconds of airtime, with some sponsors shelling out a jaw-dropping $6.5 million. That’s what we call investing in visibility!
Crypto.com: A Touchdown in Branding
Crypto.com is making headlines off the field too. Recently, they clinched a partnership with the Angel City Football Club, a soccer team slated to kick off in 2022. To top it off, they secured naming rights for the Staples Center in Los Angeles for a staggering $700 million over 20 years. Come December, sports fans will cheer at the newly christened Crypto.com Arena, a name that’s sure to leave a mark.
Words from the Top
“We’re using our platform in new and creative ways so that cryptocurrency can power the future of world-class sports, entertainment, and technology.”
– Kris Marszalek, Co-founder and CEO of Crypto.com
FTX: Playing the Brand Game
On the other sideline, FTX is not sitting idle, either. With the same zealous spirit, they’ve allocated a significant slice of their advertising pie to hammer home their presence in the U.S. market. They’re not afraid to flaunt their star power, having enlisted Tom Brady and Gisele Bündchen for a $20 million ad campaign scheduled to air during the Super Bowl.
More Than Just Token Recognition
FTX has also grabbed naming rights for the arena where the Miami Heat play, shelling out $135 million for a 19-year contract, marking its territory as the FTX Arena. Last year was a game-changer for different blockchain technologies, as seen when Avocados from Mexico introduced NFTs into their Super Bowl ad campaign. Those digital avocados were not just cute but led to 3.2 billion social impressions!
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