Dairy Queen’s Sweet NFT Collaboration
In an exciting blend of fast food and digital art, Dairy Queen is teaming up with the local NFT sensation, Weirdo Ghost Gang (WGG), to unveil a pop-up store in the vibrant city of Chengdu, China. Scheduled to kick off on November 15 and run until December 31, this ‘Ice and Snow Season’ themed store is sure to throw a chill into the Chinese digital marketplace.
What to Expect at the Pop-Up
The pop-up isn’t just about ice cream, although let’s be honest, who isn’t a fan of minty fanfare during the holidays? Visitors can expect co-branded merchandise that brings together the whimsical world of WGG and the delicious treats of Dairy Queen. Picture this: a Dairy Queen-WGG themed ice cream that promises to be as refreshing as it is creative!
Exclusive Perks for NFT Holders
WGG NFT holders are in for a spooky treat! These lucky few will unlock exclusive perks linked to the pop-up store, offering them not only a chance to taste unique flavors but also to gain deeper insights into the expansive world of NFTs. Because let’s face it: who doesn’t want a side of digital art with their fast food?
The Rise of WGG
WGG is not just dipping its toes into collaborations—it’s making waves in the Asia-Pacific NFT scene. With 5,555 adorable “Lil Ghosts” NFTs launched in 2021 and an impressive trading volume to boot (over 21,510 Ether, which equals about $43.5 million), it’s clear that this project resonates with many fans. If you’re curious, the current floor price for these ghostly NFTs is 0.485 ETH, or approximately $995.2. Not too shabby for a piece of this eerie art collective!
Trends in the NFT Space
The cooperation between Dairy Queen and WGG is part of a broader trend where many NFT projects are looking to partner with established brands. As the crypto world experiences its winter, collaborations with traditional companies are heating things up. For example, last month WGG showcased its digital art on 3D screens in Beijing’s shopping hub during their ‘Ghost Season’ event. And remember the Wassies by Wassies NFT Collection? They converted a hotel into a thematic experience in Singapore, proving that the NFT universe is willing to dance beyond the screen.
The Future is Sweet
With traditional brands getting involved in the digital art domain, the lines between the physical and digital worlds continue to blur. So, keep your eyes peeled for more collaborations that could surprise you. And if you’re in Chengdu, don’t miss out on this pop-up that brilliantly merges ice cream, innovative art, and some spooky digital thrills!
