Enhanced Integrations in IBM Sterling Supply Chain Platform Revolutionize Returns and Logistics

What’s New in IBM Sterling?

The IBM Sterling supply chain platform is singing a tune these days, thanks to fresh integrations developed by tech masterminds like Salesforce and Publicis Sapient, among others. Announced in a press release on January 13, these upgrades aim to tackle those pesky returns and cross-channel logistics headaches quicker than you can say ‘What’s in my shopping cart?’

Smart Solutions by Salesforce

In a bid to harmonize the retail experience, IBM Services teams up with Bluewolf to create a connector service that links IBM Sterling with Salesforce’s mighty Commerce, Service, and Marketing Clouds. This integration is like the ultimate matchmaker for retailers, blending offline and online shopping vibes, so customers no longer feel like they’re on an awkward first date with their shopping experience.

Reducing Shopping Friction

With the primary goal of eliminating shopping frictions, this platform is busy organizing retailers to help them shine through optimized front and back-office connectivity and improved product returns. Imagine a world where returns don’t feel like a painful breakup but a smooth and seamless transition!

Publicis Sapient’s Role in Returns Optimization

Meanwhile, Publicis Sapient is skyrocketing into the spotlight with a focus on returns optimization. Their ambitious plan to extend IBM Sterling’s AI capabilities through a control tower blueprint is like giving retailers a remote control for their return processes—making it easier to blueprints into action and pinpoint the right locations for returned products.

Project44: The Automation Ace

Not to be outdone, other providers like project44 are rolling up their sleeves to eliminate inefficiencies in the carrier networks. Their Advanced Visibility Platform is the superhero of shipment ETAs, working tirelessly to improve accuracy while identifying bottlenecks in the supply chain like an eagle-eyed detective hot on the trail.

IBM’s Supply Chain Legacy

The IBM Sterling platform is just the latest feather in the cap of IBM’s ever-expanding supply chain business. Launched in October 2019, it focuses on integrated data connections for all the supply chain players. And the innovations don’t stop there! With TradeLens—a collaborative shipping tracking solution developed alongside Maersk—and strong partnerships with major food distributors like Carrefour, IBM isn’t just participating in the supply chain; they are orchestrating a revolution.