HBAR Foundation Unleashes $250M Metaverse Fund for Gamers and Brands

Estimated read time 2 min read

Setting the Stage for a Metaverse Revolution

The HBAR Foundation, independent entity of the Hedera Hashgraph, announced a whopping $250 million fund aimed at catapulting consumer brands into the realm of tokenized Web3 applications. Strapped in for this digital ride, the Foundation has set its sights on four distinct sectors – blockchain gaming, brands and collectibles, sporting experiences, and institutional metaverse opportunities.

Sayl: The Fund’s First Star Player

Leading the crowd is Sayl, a player in owner relationship management (ORM) that focuses on enhancing connections between brands and consumers through Web3 integrations. With a clientele featuring over 300 corporations, including heavyweights like Procter and Gamble and L’Oréal, Sayl is not just navigating the turbulent waters of Web3; it’s steering the ship.

What Makes Sayl Shine?

  • Expansive CRM Reach: Sayl currently caters to major corporations, showcasing its reliability and appeal across industries.
  • Web3 Ingenuity: Incorporating NFTs and tokenization, Sayl offers a bridge for enterprises unfamiliar with the tech.
  • Comprehensive Tools: Their Sayl Store Manager App isn’t just a wallet; it’s a treasure trove of management capabilities.

Why Sayl? A Deeper Look

In a candid chat, Alex Russman, director of the metaverse fund, highlighted the importance of partnering with Sayl, stating, “they see the potential of Web3.” This partnership is not merely about navigating the NFT marketplace but creating “deeper management tools” designed to lower barriers for consumers engaging with their favorite brands.

From Businesses to Consumers

Russman illustrates the intricate dance enterprises must perform to enter the Web3 space – it’s not just a one-time NFT drop but involves cultivating long-term relationships. Quality over quantity, right?

The Secret Sauce: Hedera’s Tech

What gives Hedera the edge in this metaverse battleground? It’s all about the speed, low fees, and sustainability. According to Russman, this combination of tooling and technology creates a fertile ground for the enterprise metaverse to thrive.

A Bright Future Ahead

As the Foundation gears up to make waves in gaming, NFTs, and beyond, the anticipation is palpable. Partnership announcements are looming, and as Russman aptly puts it, these meaningful connections will not just nudge the needle; they could redefine the DLT industry as a whole.

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