Introduction to the AI Deep Fake Controversy
In the glitzy and glamorous world of Hollywood, a new concern is stealing the spotlight in 2023: artificial intelligence and its potential to manipulate and misuse the likeness of beloved celebrities. From viral videos to contentious debates, stars are vocalizing their disapproval of AI deep fakes that are popping up like bad sequels on a streaming platform.
The Tom Hanks Alarm
Leading the charge is none other than actor Tom Hanks, the man every person wants to grab coffee with. On October 1, he posted a screenshot of an AI deep fake on Instagram, alerting his fans with a warning: “beware.” The digital Hanks was busy promoting some dubious dental plan he had no connection to. Can you imagine? Hanks, the patron saint of cinema, endorsing teeth whitening?
Gayle King’s Wake-Up Call
Hot on Hanks’s heels, journalist Gayle King also faced the AI music when an altered video of her surfaced on October 2. This deep fake was pushing a product she’d never heard of! King took to Instagram to express her outrage, claiming, “They’ve manipulated my voice and video to make it seem like I’m promoting it.” Her followers echoed her concern, calling attention to the sheer creepiness of AI technology. Who knew deep fakes could breed such outrage amongst coffee drinkers each morning?
MrBeast: The YouTube Sensation’s Plea
The saga continued with the YouTube philanthropist MrBeast (James Donaldson) on October 3, who discovered an AI-generated deep fake of himself hawking a scam for an iPhone 15 Pro. Thankfully, he didn’t buy it. MrBeast raised the alarm on social media, pleading, “Are social media platforms ready to handle the rise of AI deep fakes? This is a serious problem.” Not only does fake news pose a problem, but aided impersonation can lead to unexpected purchases of questionable tech.
The Legislative Landscape
While celebrities rally against deep fakes, lawmakers remain in a state of limbo, with no concrete regulations in place in the United States yet. However, discussions about regulating political deep fakes are heating up as the 2024 presidential election approaches. The idea of spouting false claims from an A-list celebrity might be a plot twist nobody signed up for.
The Struggles of Hollywood
The Screen Actors Guild is grappling with the implications of AI in future productions. Background performers are facing proposals to be scanned, receiving a one-day paycheck in exchange for their likeness – a precedent that raises eyebrows and fists in defiance. Meanwhile, the Writer’s Guild has just wrapped up negotiations regarding AI’s involvement in written material, hopefully settling some dust around the digital script.
Conclusion: An Ongoing Battle
As Hollywood navigates the treacherous waters of AI technology, it’s clear that the battle against deep fakes is far from over. With celebrities stepping up to fight for the integrity of their identities and lawmakers wrestling with necessary regulations, only time will tell how this dramatic saga unfolds. In the meantime, let’s keep our fingers crossed that Tom Hanks won’t be asking us about dental plans anytime soon.
