How Taylor Swift Dodged the FTX Bullet: A Glimpse into Celebrity Crypto Deals

The $100 Million Proposal That Didn’t Make the Cut

Imagine Tay-Tay endorsing a crypto exchange! It’s like picturing a cat riding a unicorn, right? But there it was – a potential deal worth a whopping $100 million between the pop sensation Taylor Swift and the now-infamous FTX crypto exchange. Months prior to FTX’s colossal collapse, they were reportedly nearing an agreement to position Swift as a celebrity face of their brand. Unfortunately, as fate would have it, the talks fizzled out quicker than a soda left open overnight.

Why Did the Deal Go South?

In a comical twist of events, it seems FTX staff had concerns that Swift’s star power might not resonate with their target audience: retail crypto investors. That’s right! Rather than envisioning her fans leaping into crypto investments after a catchy tune, insiders felt it might’ve been a misalignment of priorities. As one source noted, “No one really liked the deal; it was too expensive from the beginning.”

Celebrity Endorsements: The Good, The Bad, and The Ugly

Before its untimely demise, FTX sought to climb the celebrity endorsement ladder—it brushed shoulders with sports icons and A-list personalities alike. From tennis ace Naomi Osaka to the legendary Tom Brady, FTX was flaunting star power to capture the hearts (and wallets) of the masses. It even enlisted the comedic genius Larry David to convince viewers not to miss out on the next big thing. Judging by how that turned out, Larry may have wished he’d skipped the ad!

The Legal Aftermath: Celebrity Endorsement Gone Wrong

With great power comes great responsibility—or a class-action lawsuit, in this case. Following FTX’s catastrophic downfall, Texas State Securities Board is reportedly investigating prominent endorsers including Brady, Curry, and David for their involvement with the exchange. Poor taste in investments? You bet! One can’t help but wonder if the celebs had a crystal ball to foretell this disaster.

Taylor Swift: A Crypto-Free Zone?

While the crypto world swung wildly, Taylor seemingly dodged the digital chaos. Staying out of the crypto frenzy is almost like taking a high road down an alternate dimension. After all, this is the same artist who re-recorded her albums to reclaim her musical narrative from a former label. Swift seems to understand the importance of owning her data—past and present—and perhaps she wisely considered it a better investment than aligning herself with a sinking ship like FTX.