The digital currency landscape just got a little more exciting with KeepKey’s recent price reduction announcement. The creators of the popular hardware wallet have decided to drop the price from $239 to a tempting $99, making their product more accessible to a global audience of digital currency users.
Why the Price Cut?
Darin Stanchfield, the visionary founder of KeepKey, explained the motivation behind this strategic decision. “Our core values for KeepKey are not only exceptional design and ease of use, but also a product that is widely attainable,” Stanchfield said. This dedication to accessibility is evident in their production shift to large-scale manufacturing, which enables them to offer a competitive price without compromising on quality.
Listening to Feedback
Sometimes, the best way to find a fix is to listen to your customers. Stanchfield noted that the only recurring complaint about KeepKey was its steep price. With this adjustment, they are responding directly to consumer feedback, proving that they value their users’ opinions.
Market Response and Expectations
Doug Miller, KeepKey’s director of business development, expressed optimism about the wallet’s market potential. According to Miller, the launch exceeded all company expectations: “We recognized the opportunity to offer the most secure, user-friendly bitcoin wallet at a more competitive price-point,” he said, emphasizing their goal of getting this fantastic security device into as many hands as possible.
Rebates and Adjustments
To sweeten the deal further, KeepKey is offering a rebate for the price difference to anyone who purchased their wallet at the previous price within the last 30 days. It’s a fine way to ensure that early adopters don’t feel left out, upgrading their investment in the brand.
Future Plans and Programs
KeepKey is also set to roll out adjustments to their Reseller program soon, which will allow retailers and vendors across the globe to offer this premium device at wholesale prices. However, the brand’s Affiliate program, which offers a 10% commission on referrals, remains unchanged, encouraging more users to spread the word.
This price cut is not just a strategy; it’s a bold step towards making digital currency wallets more accessible to everyone. With user satisfaction driving their decisions, KeepKey is sure to continue attracting attention in the ever-evolving crypto space.
