Dining with a Dash of Bitcoin
In a groundbreaking move that combines fine dining with digital currency, Landry’s Restaurant Group has officially announced its partnership with cryptocurrency firm NYDIG. Effective immediately, diners will have the chance to earn $25 in Bitcoin for every $250 spent at any of the hospitality conglomerate’s establishments. So, if you’ve been looking for a reason to splurge on that $300 lobster, look no further—there’s Bitcoin on the menu!
Meet the Culinary Conglomerate
Landry’s isn’t just about one restaurant; it’s a thriving ecosystem encompassing popular brands such as Morton’s, Bubba Gump Shrimp Company, Rainforest Cafe, and The Palm. Headquartered under the watchful eyes of billionaire TV personality and CEO Tillman Fertitta, this culinary empire is not hesitant about navigating the shaky waters of cryptocurrency. Fair warning, though: if you find yourself at a Rainforest Cafe and a parrot starts discussing Bitcoin, don’t be surprised.
A Taste for Technology
With Trey Zeluff, Landry’s director of digital asset strategy, at the helm of this new endeavor, the company is clear about its ambitions. Zeluff stated, “We view Bitcoin as a good choice for a portion of our own treasury, so we want to offer that choice to our customers as well.” It seems that the restaurant group is not just dishing up food; they are also serving up digital investment options!
From Paying in Bitcoin to Treasury Reserves
This isn’t Landry’s first foray into the world of cryptocurrencies. Earlier in the year, they started accepting Bitcoin payments, which CEO Fertitta described as “amazing” and “inevitable.” The enthusiasm doesn’t stop at transaction acceptance; the company plans to keep a chunk of its corporate treasury in Bitcoin managed by NYDIG. It’s like putting your cash under the digital mattress instead of the money under the regular one!
A Broader Crypto Adventure
Fertitta’s excitement about cryptocurrency seems to be contagious and extends into his other ventures, including his NBA Franchise. The company even explored validating blocks in the Akash Network, showing that they’re not just dabbling; they’re diving in headfirst! With NYDIG raising hundreds of millions to create Bitcoin solutions across various sectors, including insurance and banking, it appears that Landry’s is in good company in this financial revolution.
Your Next Dinner Date Just Got a Financial Twist
The collaboration between Landry’s and NYDIG symbolizes a notable shift in how hospitality meets cryptocurrency. Whether you’re a seasoned Bitcoin investor or just someone trying to have a nice meal while casually earning some digital currency, this partnership opens up a digital dining experience like no other. So next time you’re at a Landry’s restaurant, remember, a tip in Bitcoin might just be the best dessert!
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