Leicester City FC and eToro Continue Their Innovative Partnership

Renewed Partnership: Foxes and eToro Team Up Again

On August 2, Leicester City FC proudly announced the renewal of its partnership with eToro, a high-flying multi-asset and cryptocurrency investment platform. This marks an exciting second season for the Foxes and their crypto-savvy sponsor. Harj Hir, the club’s head of partnerships, expressed his enthusiasm: “Our relationship with eToro last season was a really positive one, and we’re pleased to renew the partnership. We hope to further strengthen our relations as we embark on our second season together in 2019/20.”

A Historical Deal: The First in Crypto

When these two parties signed their initial partnership at the beginning of the 2018/19 season, they created history as the Premier League’s first sponsorship deal to be paid using Bitcoin (BTC). This groundbreaking agreement not only solidified eToro’s status as an Official Club Partner but also put Leicester City at the forefront of a growing trend where digital currencies are making their mark on the sports industry.

Sporting Adventures in Crypto: A Trend on the Rise

As cryptocurrencies gain traction globally, it seems sports teams are joining the hype. According to eToro’s UK managing director, Iqbal V. Gandham, they’re not just stopping at the Foxes. The platform has expanded its reach and is now collaborating with six clubs for a second consecutive year. It seems cryptocurrencies are slowly but surely becoming as common in sports as orange slices at halftime.

Other Teams Making Crypto Moves

This season is shaping up to be a pivotal one in the world of sports and cryptocurrency. On August 1, the Everton Football Club followed a similar path by securing a deal with eToro. And it doesn’t stop there! Just imagine the Miami Dolphins, who recently declared Litecoin (LTC) their official cryptocurrency—Dolphins meeting digital currency? What a catch!

SL Benfica and Utrust: Leading the Charge

Speaking of trailblazers in this field, Portuguese sports club SL Benfica has also jumped on the digital currency bandwagon. They partnered with cryptocurrency service Utrust, which facilitates payments through various cryptocurrencies for tickets and merchandise. So if you’re thinking of catching a game, you can now hatch that plan with BTC, Ether (ETH), or Utrust’s own native token (UTK). Goodbye cash, hello cryptocurrency!