The Latest Fumble from Mailchimp
This week, the email marketing giant Mailchimp decided to pull a stunt that’s less ‘marketing magic’ and more ‘abracadabra, your account’s gone!’ For those dabbling in the crypto universe, logging into accounts has turned into a game of hide-and-seek, and it seems like Mailchimp is hiding more than finding.
Who Got Rugged?
It’s not just your average crypto enthusiast feeling the heat. Prominent accounts like Edge Wallet and Messari found themselves locked out, and the Ethereum Foundation’s Ecosystem Support Program, led by the ever-vocal Sam Richards, also joined the sad party of suspended service. It’s like a bad breakup, but instead of “It’s not you, it’s me,” the excuse is more along the lines of “Sorry, we don’t like your vibes.”
Feeling the Squeeze
Cory Klippsten of Swan Private echoed the sentiments of many in the crypto marketing realm, urging fellow agencies to ramp up their security. After Mailchimp’s rather dramatic departure from its crypto clients, it feels less like a market strategy and more like an industry-wide panic. Are we seeing the rise of a new trend in the marketing world? “Serious email provider withdrawal syndrome?”
Mailchimp’s Policy Breakdown
Upon further investigation, it turns out that Mailchimp’s actions stemmed from their “Acceptable Use” policy. Apparently, anything remotely tied to cryptocurrencies and Initial Coin Offerings is on the naughty list due to “higher-than-average abuse complaints.” Talk about a restrictive policy! It’s as if they’ve decided to throw the baby out with the bathwater—and by baby, I mean an entire industry.
Learning from Past Mistakes
Mailchimp isn’t flying solo in this crypto crackdown; Facebook had its own crypto meltdown back in 2018. While Facebook initially imposed a ban, they later clarified that all is fair in love and advertising—as long as it doesn’t involve the sale or marketing of cryptocurrencies. Come on, Mailchimp! Can we at least have some transparency?
The Leadership Shuffle
As if this drama wasn’t enough, former CEO Ben Chestnut announced his departure after 21 years—now that’s a serious plot twist! With Rania Succar taking the reins and being groomed by Intuit, a whole wave of changes could be on the horizon. Will this new leadership circle see crypto differently, or are we gearing up for another wild rollercoaster ride?
Lorem Ipsum or Crypto Ipsum?
As we sit and bite our nails over service interruptions, the community is left wondering: what email services can we trust? After losing Mailchimp, the search is on for alternatives that won’t ghost you after a payment. If anyone has suggestions for reliable email subscription platforms that won’t leave you hanging, now’s the time to shout them from the rooftops!
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