Manchester City Embraces Blockchain
In a bold move to enhance digital interaction with fans, Manchester City, the English football powerhouse, has stepped into the blockchain arena by launching its very own fan token. This initiative aims to improve engagement and offers exciting advantages to their devoted fanbase.
Partnership with Socios.com
The club has partnered with Socios.com, a leader in fan engagement platforms, to introduce the CITY fan token utilizing Chiliz blockchain technology. This strategy is not new to the football world; other prominent clubs like FC Barcelona and Juventus have already tapped into the potential of fan tokens for similar purposes.
Exclusive Benefits for Fans
With the launch of the CITY token, fans can look forward to a plethora of VIP rewards, promotions, and interactive features. Imagine participating in polls, engaging in games, and even using augmented reality (AR) to deepen the match-day experience—all thanks to the nifty fan token!
A Token of Appreciation for Cityzens
Stephan Cieplik, the senior VP of global partnerships sales at City Football Group, announced that all current Cityzens members will receive a free CITY fan token. “Every existing registered Cityzen will also be eligible for a free token so they can access the full range of benefits and rewards,” he stated, adding a cherry on top of the fan engagement cake.
Future Expectations
CEO of Chiliz and Socios, Alexandre Dreyfus, is optimistic about the opportunities the fan token presents, promising fans unique digital and real-life rewards that will be unleashed once the pandemic dust settles. With Manchester City holding the title of the fifth most valuable football club globally—valued at a cool $2.7 billion—this token might just be the ticket to experiencing football like never before.
The Rise of Chiliz
Chiliz (CHZ), the blockchain’s native token, has been at the forefront of this digital sports revolution, boasting an impressive market cap growth that reflects the rising interest in fan engagement through cryptocurrencies. From a market cap of $1 billion not too long ago to a staggering $3.8 billion today, it’s evident that fans are ready to embrace the digital age in sports!
