Crypto in Sports: A Growing Trend
The realm of cryptocurrencies continues to make waves, not just in tech circles but also in the awe-inspiring world of sports. OKX’s partnership with the reigning English Premier League champions, Manchester City, as their training kit sponsor for the 2022-23 season, highlights this intriguing trend. Despite the bearish market conditions, such collaborations are blossoming like daisies in spring.
Details of the Deal
OKX, a key player in the crypto exchange game, has ensured its logo graces both the men’s and women’s training gear. This deal signals their commitment to increased visibility and branding opportunities, especially given Manchester City’s recent exploits on the pitch. After securing top players like the electrifying Erling Haaland, all eyes will undoubtedly be on the club.
Art Meets Technology
In a unique artistic twist, OKX has teamed up with street artist Akse P19 to create four eye-catching artworks across Manchester featuring QR codes. Fans can scan these codes for a chance to snag season tickets in the OKX Hospitality Box, a promotion that’s likely to raise the brand’s visibility while also celebrating fan engagement. Who wouldn’t want a shot at watching Haaland score live from the best seats in the house?
Strengthening Crypto’s Footprint in Football
This partnership is not an isolated incident. Other football clubs, including Everton, have also embraced crypto sponsorships. With Everton’s recent deal reportedly worth $12 million a season, it’s clear that engaging fans via cryptocurrency and blockchain technology is becoming a major league play.
NFTs Enter the Pitch
Moreover, Paris Saint-Germain (PSG) is upping the ante by offering NFT tickets for their pre-season tour in Japan. Priced at a staggering 180.36 ETH—or roughly $207,000—these tickets provide buyers with an exclusive experience that includes VIP access to games and meet-and-greets with players. Talk about a price tag! It might be easier to buy a small island, but for die-hard fans, it’s a once-in-a-lifetime opportunity.
The Conclusion: A New Era
As we dive deeper into this new era of sports and cryptocurrency, expect more teams to align with blockchain firms. As these partnerships take off, making waves in sponsorships and fan experiences, the sports industry might just become the next crypto marketplace. Whether you’re a fan of Manchester City, Everton, or PSG, one thing’s for sure: sports and crypto are officially best buds.
