Mastercard Dives into the Metaverse: 15 NFT Trademark Applications Filed

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The Rise of the NFTs and Metaverse

In a move that has many people saying, “I don’t understand it, but it sounds impressive,” Mastercard has filed a whopping 15 trademark applications with the United States Patent and Trademark Office (USPTO) related to non-fungible tokens (NFTs) and the Metaverse. Yep, you heard that right. Those digital doodads are no longer just for your eccentric art-loving uncle; they’re becoming a serious business!

What’s Cooking at Mastercard?

Some of these trademark applications are nothing short of ambitious. Mastercard is looking to create a virtual community to facilitate interactions centered around digital assets. Picture this: you, your friends, and a digital barbecue, exchanging NFTs over virtual hot dogs. But wait, there’s more! They’re also planning on processing payment cards in the Metaverse, enabling users to buy their favorite pixelated pineapple pizza without breaking a digital sweat.

The Priceless Slogan Goes Digital

Among the filings, one especially catchy application targets the company’s well-known “Priceless” slogan. Imagine this: multimedia files—artwork, text, audio, and video—authenticated by NFTs! What does that mean, you ask? It means memes and other digital content can be secured, proving the ownership of those hilarious cat videos that you’ve been hoarding. Apparently, it’s all about keeping those digital assets ‘priceless’ in more ways than one.

Expanding Cultural Horizons in Digital Spaces

Mastercard isn’t stopping with just transactions; they’re also intent on putting their name on the Metaverse’s cultural map. They plan to sponsor virtual concerts, sporting events, and even festivals—imagine Coachella but with a VR headset! Not only will they infiltrate the world of virtual entertainment, but they’ll also provide financial education seminars in the Metaverse, because who doesn’t want to attend a financial literacy class while their avatar throws some virtual shade?

Competition Heats Up in the Crypto Realm

Mastercard isn’t the sole player in the financial sandbox. Their competitors, Visa and American Express, are also throwing their hats—or should I say tokens?—into the NFT ring. Visa has been busy filing patents for a digital currency and launching programs aimed at helping entrepreneurs navigate this new frontier. American Express is turning heads with trademark applications intended for virtual payment cards and concierge services in the Metaverse. It’s like a race, and the finish line involves a combination of cryptocurrencies and coffee breaks.

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