MTS Promises New Advertising Service for Telegram Users Amidst Partnership Confusion

Unraveling the Advertising Buzz

In a twist that seems pulled straight from the soap operas of the business world, MTS, Russia’s largest telecommunications firm, has made quite the claim. On October 17, the company announced plans to launch an advertising service aimed squarely at Telegram users. However, the messaging platform had a quick rebuttal, stating they have no agreements with MTS. So, who’s on first, and what’s on second?

Details of the MTS Advertising Plan

MTS has taken the bold step to market its service by emphasizing its ability to target specific Telegram users based on a treasure trove of data — including interests, geolocation, and even channel categories. The firm proudly proclaims that it will use users’ phone numbers from Russian operators, enabling a level of specificity that could make even your favorite creepy uncle blush.

Telegram’s Stance: No Partnership Here

Telegram has raised its eyebrow at MTS’s announcement, with spokesperson Remi Vaughn making clear the company has no direct partnership or ad service agreements with MTS. Vaughn elaborated, “They may be accessing Telegram ad platform features via one of the global ad agencies we work with, but we can confirm that no partnership or agreement exists between Telegram and MTS.” Cue the dramatic music.

The Features That MTS Is Promoting

As for the details of the service, MTS appears to be trotting out an impressive array of features. With the intention of turning Telegram into a performance tool, the service claims it can tap into an audience of 55 million Russians daily. That’s a lot of potential eyes, folks!

• Promoting messages, groups, and bots with links inside Telegram.
• Linking to external sources, directing users to websites and apps.
• Targeted advertising based on external user data like MTS Big Data segments.

Affordable Ads with Flexibility

Equally appealing to small businesses, MTS has eliminated the minimum budget threshold, meaning that advertising can be tailored for various budgets. The cost per message for small and medium businesses is a mere 90 kopecks (about $0.0092) — that’s cheaper than a cup of coffee! Talk about putting your marketing dollars to good use!

Staying Within Legal Boundaries

Finally, MTS has assured all that their advertising efforts comply with Russian advertising laws, illustrating they’re playing by the rules, at least for now. With over 80 million subscribers, MTS is positioning itself as the bridge connecting advertisers to an untapped audience of Telegram users.

In closing, whether this advertising plan will morph into reality or remain an ambitious dream is yet to be seen, but one thing’s for sure — the digital marketing arena in Russia is heating up!