Trademark Fever in a Digital Age
While every market seems to be wearing grey in this economic downturn, the trademark game is looking positively neon—especially for multinational corporations. Forget the bearish vibes; these giants are rushing to scoop up trademarks like kids at a candy store, and they’re aiming for all things Web3, crypto, NFTs, and the elusive metaverse.
February’s Trademark Tidal Wave
As February winds down, companies like General Motors, Lacoste, and Walmart have been on a trademark filing spree. It’s as if they collectively decided that now was the perfect time to stake their claim on the digital frontier. Let’s take a closer look at what they’re up to.
General Motors: Revving Up for NFTs
In a shocking twist that no one saw coming—except maybe their legal department—General Motors filed two trademark applications on February 16 for its beloved Chevrolet and Cadillac brands. What’s on the menu, you wonder? Digital media files, folks! That’s right—artwork, text, audio, and video, all authenticated as NFTs. Looks like the road ahead is paved with digital collectibles!
Lacoste: Croc-ing Their Way into the Metaverse
Just one day later, the chic French brand Lacoste didn’t sit by idly. They sashayed into the future with five trademark applications for “CHAMPS-ELYSEES.” Their agenda? NFTs, crypto transaction software, virtual clothing, and not to forget, virtual real estate services! I guess the virtual crocs are going to look fabulous on apartment listings in the metaverse.
Walmart: The Digital Superstore
And who could overlook Walmart? This retail behemoth is diving into their own collection of trademark applications for “SamsClub.” Slated services include NFTs, blockchain software, healthcare in virtual reality, and yes, cryptocurrency trading. So next time you’re buying snacks in aisle five, think about the virtual world of Walmart where you could also snag an NFT of frozen pizza!
The Trend Setters: Other Notable Applications
January was no less prolific, with trademark filings from a plethora of companies including pet food giant Pedigree, insurance company Nationwide, and even the National Geographic Society. It’s clear that no industry is sitting this one out, leading to a veritable trademark bonanza.
What the Experts Say
Trademark attorney Mike Kondoudis, ever the voice of wisdom, explained that these filings are more than just legal paperwork; they’re telling signals about future plans. With 2022 already breaking records for NFT and crypto-related trademark applications, it looks like there’s no slowing down. Could this be a move to secure their digital territory before the real crypto party even begins? You bet!
Looking Ahead
As corporate giants continue their quest for digital dominance, it’s apparent that they recognize the potential in future tech. Whether you’re a skeptic or a believer, one thing remains clear: innovation is the name of the game, even in stoic market conditions. So buckle up, folks, because the ride into the metaverse is just getting started!
