The Revolution of Music Albums
Get ready to say goodbye to boring old CD collections and hello to a shiny new future where your music is a crypto treasure! That’s right, folks! Music albums are taking a tech-savvy twist, and the latest player in this game is none other than the British rock band Muse. Their upcoming album, *Will of the People*, set for release on August 26, will be the first widely chart-eligible album in NFT format since the international charts decided that shiny JPEGs had a place in music too!
The Digital Pressing Phenomenon
Muse’s *Will of the People* is not just any regular album; it’s being released as a “Digital Pressing” through the Web3 marketplace Serenade. This isn’t your grandma’s record player—this is a limited edition, collectible format that’s ready to disrupt the music industry. With the Digital Pressing, Serenade aims to connect fans and create product scarcity, which sounds like a fancy way of saying, “Get ‘em while they last!”
More Than Just Music: A New Standard for Royalties
According to Max Shand, the CEO of Serenade, these Digital Pressings come with a variety of perks, like verifiable ownership and the ability to trade on secondary markets, which means your music collection can now be just as speculative as your cryptocurrency investments. The best part? Artists will receive accurate, perpetual royalties thanks to this blockchain magic!
A Trendsetter in the Music Industry
While many artists have dabbled in NFTs, Muse is a trailblazer in the realm of chart eligibility. Their innovative spirit goes back to September 2020 when they partnered up with CryptoKitties—yes, those adorable digital cats—and only recently did frontman Matt Bellamy release a solo track as an NFT. So, to say Muse is comfortable with shaking things up is quite an understatement!
Why Muse? Why Now?
When asked why he chose Muse to debut the Digital Pressing format, Shand didn’t mince words: “Muse was an obvious choice.” With a dedicated fanbase that’s constantly on the lookout for collectible merchandise, it seems logical that this genre-defying band would be the ones to lead us into this brave new music world. So, the next time someone tells you vinyl is making a comeback, you can confidently nod and say, “Yeah, but have you heard about NFT albums?”
