The Genesis of ‘Fake News’ in the Crypto Sphere
The rise of the term ‘fake news’ has been quite the rollercoaster, especially after former President Donald Trump popularized it like it was a viral TikTok dance. This phrase took on a new life as a meme, resonating with a public grappling with occasional media blunders—including crypto news outlets. In 2023, we’re seeing this phrase get even more traction as crypto enthusiasts remain skeptical about the motivations behind the content they’re consuming.
Crypto Creators Face Credibility Crisis
Today’s crypto content creators are caught in a storm; the jig is up! Investors are wise to the fact that much of what’s promoted isn’t just news—it’s a commercial masquerade. Especially for those in the crypto realm, this realization is shaking the foundations upon which they built their audiences. Many creators, both professionals and hobbyists, have reported that their subscriber growth is more sluggish than a dial-up connection.
The Human Factor: Making Crypto Relatable
Nathan Leung from the Cryptonauts YouTube channel believes that ‘humanizing’ content is the antidote to this skepticism. During a recent chat with The Agenda, he emphasized that people often think of crypto creators as faceless entities with dollar signs in their eyes. But let’s face it: behind those screens, they’re still people—walking dogs, cooking dinner, living lives. By showcasing builders who genuinely want to innovate and improve the world, Leung and his team create a relatable narrative that invites the audience in.
The Value of Time: Short and Engaging Content
Leung hit on a crucial point: time is precious. In a world filled with content competition, creating videos that respect viewers’ time is paramount. He advises that it’s better to deliver concise, engaging content—*yes*, even if it means a video runs just two minutes! Forget the 20-minutes drudgeries; viewers want to feel their time was well spent, not like they just sat through a lecture on the importance of staplers.
Where Authenticity Meets Passion
With the crypto content climate feeling less trustworthy than a used car salesman, Leung maintains that Cryptonauts’ ethos is to prioritize organic growth over sponsored content. They’ve established some ground rules that firmly sidestep ICOs and paid promotions. Their philosophy is simple: tell good stories, have fun, and follow your passion. Because at the end of the day, as Leung puts it, “money can’t buy passion.”
Bridging the Gap: Building Community Through Events
Looking forward, Leung shared that while interest in crypto may be waning, Cryptonauts strives to unite the community through real-life events. After all, if you’re preaching community values, you’ve got to practice them, right? So, keep an eye out for events that don’t just talk crypto but celebrate it and the people behind it.
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