A Celebrity’s Foray Into NFTs
Post Malone is not just out to create hit records; he’s also exploring the wild world of non-fungible tokens (NFTs). This popular rapper is the latest celebrity to jump on the NFT bandwagon by promoting a significant NFT project. In collaboration with The Weeknd, Malone’s latest music video for “One Right Now” showcases his engaging journey into the digital asset realm.
Purchasing from the Bored Ape Yacht Club
During the music video, Post Malone makes a splash by purchasing an NFT from Bored Ape Yacht Club (BAYC), a leading NFT collection boasting 10,000 unique digital collectibles residing on the Ethereum blockchain. It’s not your usual Saturday night buying spree; we’re talking about hefty investments in virtual art.
The Role of MoonPay
But wait, how does one actually buy an NFT? Enter MoonPay, a fintech superstar that’s making waves by streamlining cryptocurrency payments. In a world where simple purchases feel complex, MoonPay is the finesse needed. The startup is aiming for a jaw-dropping valuation of $3.4 billion after kicking off its venture capital round. Now, that’s some serious cash!
Breaking Records with Views
Released on a Monday—yes, the day of potential stillness—the music video skyrocketed to over 5 million views in record time, proving once again that Post Malone knows how to grab attention, even in the NFT space. That’s more views than most people see in a lifetime of TikTok scrolling!
Massive Transactions and TikTok Fame
In addition to the music video magic, Malone flexed his financial muscles by purchasing two Bored Apes for a staggering combined total of 160 Ether (ETH), equivalent to around $682,000! With TikTok as his stage, one viral video highlighted the acquisition of BAYC NFT #9039 for 85 ETH ($362,000), racking up over 90,000 views. Another featured BAYC NFT #961, bought for 75 ETH ($320,000), showcasing Post Malone’s high-stakes shopping spree.
Fun Money: Not His Own
Here’s the kicker: Post didn’t drain his own savings to snag these NFTs. Instead, through MoonPay’s assistance, he effectively earned while promoting the NFT series. His account, which already boasts verified status on Etherscan, turned 175 ETH from MoonPay into these coveted Bored Apes. And guess what? He even had 15 ETH left over ($64,000)—fancy that!
The Bored Ape Cultural Impact
Founded by Yuga Labs in April 2021, BAYC has emerged as a heavyweight in the NFT world, reportedly raking in beyond $1 billion in trades. In the digital playing field, BAYC holds the title of the third-largest NFT collection. Currently, they’re hitting daily trading volumes of around $12.6 million, according to CryptoSlam. This is not just a trend; it’s a full-blown movement!
Bridging Music and the Metaverse
The influence of BAYC extends into the music industry, with projects like the virtual band Kingship planning to perform using four NFTs from the Bored Ape collection. Think cartoon bands like Gorillaz, but with an NFT twist! As we find ourselves standing on the precipice of a new digital age, it’s clear that the crossover between cryptocurrencies and pop culture is here to stay.
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