Rachel Horowitz Joins Coinbase as VP of Communications

Coinbase Welcomes Rachel Horowitz

On April 9, 2018, Coinbase made waves in the cryptocurrency world by announcing the appointment of Rachel Horowitz as their new Vice President of Communications. Coming from Spark Capital with a stellar track record, Horowitz is ready to take on the crypto giant’s communications strategy at a pivotal time.

A Background in Tech Communication

Before joining Coinbase, Rachel had a pretty impressive career. As a partner at Spark Capital, she not only led marketing and communications but also worked with startup founders on branding and storytelling. Prior to that, she made her mark at Facebook, directing technology communications, and at Twitter, where she helped scale the communications team during its IPO. Let’s be honest, if there’s a social platform that can teach you how to communicate effectively, it’s Twitter.

Why Coinbase?

Horowitz’s excitement for joining Coinbase was palpable. In her own words, she said, “It has so, so much about what drew me to Twitter when I joined the company… It just feels like this is a very exciting company at a very critical moment.” With the crypto market experiencing a surge, she’s diving in at the right moment—think of it as entering a gold rush, but with less pickax and a lot more digital wallets.

Coinbase’s Strategic Growth

It’s not just Rachel who’s new to the Coinbase family. The cryptocurrency exchange has been on a hiring spree. They’ve welcomed:

Emilie Choi: Vice President of Corporate and Business Development
Eric Scro: Vice President of Finance
Tina Bhatnagar: Vice President of Operations and Technology

This team is promised to help Coinbase grow and maintain its edge in the competitive landscape of cryptocurrency exchanges.

New Ventures in Crypto

On top of its leadership changes, Coinbase recently announced plans to launch a venture fund targeting new companies in the crypto space. They aim to provide financial backing to promising startups that have the potential to push the industry forward in meaningful ways. Talk about putting your money where your mouth is!

Conclusion: A Bright Future Ahead

With Horowitz at the helm of communications and a powerhouse team backing her, Coinbase is poised to tackle the evolving landscape of cryptocurrencies head-on. It’s an exhilarating time to be in the crypto world and if there’s one thing we know for sure, it’s that Coinbase is not just riding the wave; they’re attempting to make some serious splashes!