Books And Bitcoin: A Unique Sales Strategy
In a bold twist for his marketing campaign, the author of Stick’s Masterpiece has embraced the world of cryptocurrency by accepting bitcoin payments. So far, this innovative choice has led to the sale of eight books, spanning locations from Canada to Hawaii, making up approximately 8% of his total sales. Who knew currency could be as versatile as a Swiss army knife?
From House Seller to Self-Published Author
In the quest for reinvention, the author sold his family’s home and relocated to sunny Costa Rica, a tropical paradise swap for the typical suburban life. With aspirations of launching a children’s book on alternative currency, he whimsically imagines kids trading candy tickets in a playground economy: “Kids play and realize they can use candy tickets as currency. Fred, the self-appointed ‘Candy King,’ assures everyone he’ll keep things fair, even as prices mysteriously climb and Fred’s waistline expands!” That’s what you call a sweet deal gone sour.
The Genesis of an Alternative Currency Enthusiast
Hanson’s first brush with alternative currency happened way back in 2009. He stumbled upon Ron Paul’s best-seller, End the Fed, read part of it, and promptly got distracted. But thanks to the book, he discovered the economic treasure trove at mises.org. Sometimes the beginning of something powerful starts with, well, not finishing a book. Inspired, he dove headfirst into the bitcoin community, volunteering and eventually rubbing elbows with Bitcoin developer Mike Hearn at a press center.
Writing, Cryptos, and the ‘Exciting Trio’
Who needs a PR career when you’re channeling your passion for writing and love of alternative currency? Hanson utilizes bitcoin as a self-publishing tool to sidestep corrupt banks and save on transaction fees. It’s not just an investment for him; it’s his moral compass in a turbulent economic ocean. “I want to be part of something greater,” he notes, reaffirming his vision of bitcoin as a powerful movement ready to change the world.
The Hopeful Future of Children’s Books and Bitcoin
Hanson’s marketing strategy involves a 5% discount for bitcoin customers—cha-ching! Yet, he finds it baffling that few children’s book authors are entering this crypto space. “It’s a strange and exciting trio: Bitcoin, children’s books, and self-publishing,” he reflects. His goal? To cement the bridge between children’s literature and the growing cryptocurrency movement. Like a blockchain fairy tale waiting to be told!
Embracing the Uncertainty of Innovation
While he hoped for greater exposure through word of mouth, Hanson prioritizes the vision over the cash. He muses, “If I fail, I fail in glory.” A bold proclamation that speaks to the very essence of entrepreneurship—a willingness to leap without a parachute in pursuit of what he truly believes matters. If only more of us had the audacity to dream big, the world might just become a happier place, one children’s book at a time.
