The Fraud Epidemic in Digital Advertising
Let’s face it: digital advertising is starting to feel like attending a never-ending party where the DJ plays nothing but music you loathe. With rampant fraud leading to an estimated loss of $19 billion in 2018 alone, brands are more concerned about wasting their budget on invisible bots than connecting with real human beings. Enter NOIZ Chain, a game-changer that’s stepping in to restore balance, sanity, and honestly, a bit of fun back to advertising.
Meet the AI & Blockchain Duo
NOIZ Chain introduces a marriage of artificial intelligence (AI) and blockchain technology, creating a robust defense against ad fraud and irrelevant ads. Think of it like pairing peanut butter and jelly, a match made in digital heaven! With its innovative cognitive banners powered by an AI named “Nikola,” advertisers can finally get feedback that actually makes sense.
Tokens for Action
By interacting with these cognitive ads, consumers rack up the famed NOIZ tokens—essentially the currency of genuine engagement. These tokens aren’t just pretty pictures on a screen; they can be exchanged for discounts on products and services! Who wouldn’t want to earn a reward for clicking on an ad instead of passing it off to a spam folder?
Taking Accountability to the Next Level
Fake news and unethical advertising practices are like unwelcome relatives at a holiday dinner, and NOIZ is determined to send them packing. The platform opens up a voting mechanism allowing the community to filter out advertisers and publishers that are guilty of spinning tales or engaging in shady practices. This way, accountability isn’t just a buzzword—it’s a way to ensure trust is reinstated in the digital advertising world.
The Higher Standard for Advertisers
With NOIZ, advertisers aren’t just being monitored; they also get the chance to glean valuable insights directly from consumers who decide where to lend their data. This creates a targeted advertising model that traditional methods can only dream of. No more shot-in-the-dark advertising campaigns that feel like throwing spaghetti at the wall—NOIZ is about precision and genuine engagement.
Looking Ahead: The Future of NOIZ
The NOIZ team is not just daydreaming about a better advertising world; they’ve spent two years developing prototypes. As we inch closer to the token sale in late 2018, and the full rollout slated for early 2019, it’s clear that this is not just another fleeting tech trend. Features to support charitable endeavors using NOIZ tokens are on the agenda, effectively creating a platform that’s good for business and society.
“It is high time that the ad exchange network evolves in this digital era,” says Andy Ann, founder of NOIZ.
