Understanding the Loyalty Program Dilemma

Loyalty rewards programs have long been touted as the way to keep customers coming back. However, the reality is that many of these programs face significant hurdles, hampering both effectiveness and user engagement. Issues such as low perceived value, transparency problems, and transfer difficulties frustrate consumers, leaving most loyalty points to gather digital dust, much like that gym membership you never use.

A Lack of Activity

At the recent BlockShow Asia, CEO Woanjen Tang shared startling statistics: a mere 40% of loyalty program memberships are actually active. It’s clear that if businesses want to play the loyalty game, they need a new playbook. And, shockingly, nobody wants to spend their lunch break trying to figure out what to do with unused points.

Orioncoin’s Solution: Enter ORC

Tang introduced an innovative Blockchain-based platform designed to simplify loyalty programs. The star of the show? A universal cryptocurrency named ORC, which can be utilized across a variety of loyalty programs or converted into other cryptocurrencies or fiat currency. This means your points aren’t just numbers on a screen; they now have actual cash value. Kind of like finding out that your old baseball cards can finally buy you a car — but, well, not really.

Boosting Liquidity and Accessibility

Not stopping at merely swapping points for cash, the Orioncoin platform offers tools for seamless transactions between cryptocurrency and fiat currencies. Think of it as upgrading from a flip phone to the latest smartphone. Users can move their funds effortlessly, and yes, even get a credit card for international travel, all while avoiding the painful process of dealing with multiple platforms. Who needs an extra app when you can consolidate everything into one?

An Innovative Event: BlockShow Asia

All of this exciting content was revealed at BlockShow Asia 2017, an event that showcased innovation in Blockchain technology. With over 1,500 attendees and the launch of 12 new ICOs, the event was buzzing with the future of tech. It’s safe to say that if you weren’t there, you missed out on a peek at the future of how we’ll engage with loyalty programs.