Friendz: A New Era in Digital Marketing
Based in Italy, Friendz has cracked the code for a modern marketing approach that makes traditional advertising feel as outdated as a flip phone. Founded in 2015 by the dream team of Alessandro Cadoni, Daniele Scaglia, and Cecilia Nostro, this startup leveraged Blockchain technology to create a game-changing peer-to-peer platform. Brands are no longer just lining up to pay big bucks to influencers; instead, they’re engaging regular social media users—aka your friends—to promote their products. This peer-to-peer approach is like free backyard BBQ marketing with a paycheck!
Backing and Impact: Numbers that Speak
With a cool €500,000 in initial funding, including a veritable Avengers lineup of clients such as Jeep, Disney, and Reebok, Friendz has taken the marketing world by storm. They’ve executed campaigns for over 200 brands, tapping into an enthusiastic network of 200,000 users whose combined social reach amounts to a staggering 1.5 billion. Talk about a winning formula! By 2017, they raked in €1.2 million in revenue—proof that word-of-mouth champions can be cash cows too!
Digital Ad Spending: The Shift to Online
The digital ad industry is exploding faster than your favorite popcorn kernel in a hot microwave. Projections indicate global ad spending will jump to approximately $757 billion in 2021—an almost 30 percent leap from 2017. This means that Friendz’s remarkable timing couldn’t be better. The digital world has officially outpaced TV advertising, with spending in that realm reaching $209 billion in 2017. By 2020, experts predict that 50 percent of all ads will be digital. Are you sitting down? Because if Friendz has anything to do with it, those dollars are destined to flow abundantly into their channels!
Trust & Influence: The Power of Friendz
Remember that time your buddy suggested a movie and you later realized it was a solid recommendation? Well, Nielsen’s Global Trust in Advertising backs that feeling up. In their 2015 survey, they found that 83 percent of people make purchase decisions based on advice from friends and family. The sheer weight of such trust can’t be overstated. With 66 percent of online opinions considered trustworthy, Friendz capitalizes on this social trust factor by creating a marketing platform that’s person-to-person, not company-to-consumer. If people trust what their friends say, imagine the potential that lies in Friendz’s model!
Future Plans: B2B and Beyond
Not content with just B2C ventures, Friendz is setting its sights on the lucrative B2B market. By adopting Blockchain, they’re not only enhancing security but also strengthening their entire business model. Their vision includes offering services like app reviews, bug testing, and even market research to all businesses needing creative input. And guess what? They’re not stopping at Italy and Spain; they aim to branch into America and Asia too. Get ready world, Friendz is coming!
Coin Talk: The FDZ Cryptocurrency
If you thought things couldn’t get more exciting, say hello to the FDZ coin. Based on ERC20 standards, the ICO kicked off with an enticing pricing strategy of approximately $0.067. With a soft cap of 50 million FDZ coins and a hard cap of 750 million, the company has paved a systematic way for traders post-ICO. Tokens purchased during the Power Hour earn a nifty 40 percent bonus, albeit they remain locked for a year. This strategy is designed to maintain stability and curb risky ‘pump-and-dump’ trading. Taking cues from Wall Street isn’t so bad after all, right?
The Bottom Line: A Bright Future Ahead
With plans to utilize ICO proceeds for global expansion, community building, and tech development, Friendz isn’t just riding the Blockchain wave; they’re on a surfboard gliding smoothly toward success. Want to be part of the digital marketing revolution? Keep an eye on Friendz. This startup is proving that sometimes the best marketing team is simply your own circle of friends.
