Game-Changing Partnership
The high seas of technology have collided! Blockchain solutions provider Jelurida has teamed up with augmented reality (AR) innovator Aumenta Solutions to set sail on a new project that aims to overhaul the maintenance systems of port infrastructures. This ambitious plan seems straightforward: make port maintenance more efficient, reduce downtime, and sprinkle in some high-tech wizardry for good measure.
Ports: The Gateways to Global Trade
Think of ports as the heart of maritime commerce. They’re the busy hubs servicing not only ships but also cargo and passengers. The goal here is to blend AR with blockchain to create a maintenance system that enhances the reliability of operations in these crucial locations.
The Origins of Innovation
Believe it or not, this isn’t their first rodeo. Back in 2020, Aumenta Solutions joined forces with a research group from the University of Girona to develop a blockchain-based maintenance framework that combined the best of both worlds: blockchain certification and AR functionality to provide unmatched traceability in maintenance processes.
Market Targets and Certification
Fast forward to today, and Aumenta and their tech ally MSI are casting their nets wide into the global port infrastructure market. According to Pere Roset, managing partner at Aumenta Solutions, the blockchain certification program is the backbone of this new project. He emphasizes, “The certification program is an important component of the project, ensuring that maintenance tasks are done properly at the right place and at the right time.”
The AR Advantage
Adding AR into the mix is akin to putting rocket fuel in a car—it’s a total game-changer! Francisco Sarrias from Jelurida notes how AR allows workers to have critical digital information accessible in real time. “We are excited to introduce this new technology to the industry and help drive innovation in maintenance processes,” Sarrias enthused.
AR in Action: Beyond Ports
AR isn’t just sailing through port maintenance; it’s making waves in other industries too! At the recent Metaverse Fashion Week, for instance, attendees enjoyed a unique hybrid AR fashion runway experience at the breathtaking Piazza of Duomo di Milano. Who knew fashion could weasel its way into the tech world?
And let’s not forget whisky! Jack Daniels jumped on the AR bandwagon with a Web3 campaign incorporating Polygon-based digital collectibles that allow participants to collect virtual crates filled with enticing rewards such as gift vouchers and distillery trips. Talk about marketing mastery!
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