The Birth of a Secure Ecosystem
In a bid to stamp out counterfeit goods, riddle&code has teamed up with innogy Innovation Hub to craft a groundbreaking project named “Genesis of Things.” This initiative marks a significant advancement in the world of 3D printing and Blockchain technology, allowing the data of physical products to be securely embedded on a tamper-proof Blockchain network.
What’s the Big Deal About Counterfeit Goods?
Counterfeit goods are not just a nuisance; they’re a massive global issue. Believe it or not, the value of fake goods sold worldwide hit a staggering $1.77 trillion back in 2015. That’s more than the GDP of many countries! In China alone, counterfeit goods worth nearly $1.1 billion were seized in just a single year. And why, you ask? Well, one culprit behind this widespread problem is the lack of effective infrastructure to instantly identify and authenticate products. Good old-fashioned central databases just don’t cut it anymore.
The Blockchain Advantage
Enter the hero of our story: Blockchain technology. Riddle&code’s innovative platform allows manufacturers to attach their intellectual property and unique digital fingerprints to a public ledger. This decentralized ledger is tamper-proof, meaning the integrity and authenticity of the data are preserved. No more sneaky data alterations!
Proof of Ownership and Authenticity
As Carsten Stocker from innogy SE noted, current tagging solutions just aren’t reliable enough. By combining riddle&code’s secure tagging solutions with cryptography and Blockchain, brands can embed proofs of ownership and authenticity directly into their products. No one wants a fake Louis Vuitton bag, right?
Mobile Verification Made Easy
Imagine a world where you can verify a product’s legitimacy in seconds. With the Genesis of Things network, users can whip out their smartphones and check if their industrial spare parts, designer T-shirts, or even that fancy bottle of Champagne is the real deal. This mobile application revolutionizes the verification process, making it as easy as ordering a pizza!
The Future Awaits
The partnership between riddle&code and innogy Innovation Hub isn’t just a fleeting moment in tech history; it represents a significant leap forward in addressing counterfeiting. As manufacturers continue to embrace these innovative solutions, consumers can look forward to a more secure shopping experience. So next time you’re shopping, you can do so with peace of mind—no counterfeit chaos lurking in your cart!
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