Ripple’s Leadership Perspective
During the World Economic Forum in Davos, Kristina Cornèr sat down with Brooks Entwistle, Ripple’s SVP for global customer success. With an impressive background that includes stints at Goldman Sachs and Uber, Entwistle discussed his vibrant journey at Ripple. His focus has been on understanding the successful business models in the crypto arena while identifying areas ripe for improvement.
Sunshine and Networking in Switzerland
Entwistle relished the chance to soak in the picturesque Swiss scenery during the event. “You just hustle from the minute you get here — you hustle nonstop,” he noted. The pleasant weather not only makes for a scenic backdrop but also fosters valuable interactions with partners and customers, a win-win for anyone looking to expand their network.
The Resilience of the Crypto Market
As he reflects on the ongoing downturn in crypto, or as it’s affectionately termed, crypto winter, Entwistle doesn’t shy away from the challenges. “This has happened before. It’s going to happen again,” he boldly claimed. His belief? Tackling these hurdles head-on presents a unique opportunity for Ripple to grow globally.
Advice for the Blockchain Community
Entwistle shared a nugget of wisdom for those navigating the choppy waters of the current market landscape: focus not on the noise but on the signal. According to him, a lot of the market chatter can distract individuals from important foundational work. “We need to reduce the noise and focus on what really matters,” he said, emphasizing a more strategic approach to business.
Words of Wisdom
Finally, Entwistle joins other crypto veterans in offering advice to newcomers struggling in this bear market. Suggestions resonate around fundamental strategies, such as investing in Bitcoin (BTC), tempering expectations, trimming expenses, and sometimes, just doing nothing at all. His perspective encapsulates the essence of resilience necessary in the world of blockchain.
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