Riding the Waves of Change
In a quaint coastal town just north of Brisbane, the Coolum Surf Club is standing out not just for its killer waves, but for its innovative trial of the Erth Point System—a crypto rewards platform that’s making waves across Australia. The initiative, led by Doug Flockhart, former CEO of Clubs Queensland, aims to hook over 1,000 community clubs into this digital phenomenon.
Sports Enthusiasm and Community Spirit
When Flockhart mentions that Australia’s top rugby and football leagues are interested in this system, you can almost hear the collective cheer. “The NRL is very keen on this idea,” he stated, further solidifying the belief that the Erth Point System has the potential to deliver financial rewards not just to players but to local clubs. Who knew that a crypto system could be the secret ingredient to sports and community collaboration?
Reeling in Revenue: How It Works
The beauty of the Erth Point System is in its simplicity. Members of participating clubs can create a digital wallet, link to their payment cards, and earn cashback in the form of Erth Points. This isn’t your average loyalty program; when cash goes in your pocket, it flows right back into the club of your choice. It’s a win-win for both the members and the community they cherish.
- Step 1: Create a wallet.
- Step 2: Link your payment card.
- Step 3: Shop at local retailers and earn rewards!
A Small Club with Big Results
The numbers may sound modest—only 20 members in the trial phase—but the results are impressive. Just 20 shoppers managed to generate $106 in fees during their first fortnight. Flockhart believes if even 1,000 members engaged similarly, the potential revenue could soar to approximately $150,000 annually. That’s like turning pennies into gold, folks!
Businesses Join the Bandwagon
Businesses get a taste of the action too, benefiting from free marketing tools and fulfilling their environmental responsibilities. But the unique twist? They can accept Erth Points as payment, allowing them to keep up with the times and not just the hipster coffee shop in the corner. They’ll also be contributing to environmental causes, from ocean cleanups to endangered species preservation. Talk about a double whammy!
The Challenge of Adoption
But, as with any new surfboard, getting the older crowd to paddle out might be a bit challenging. Flockhart acknowledges the difficulty in onboarding members over 45, contrasting that with the ease of attracting the 25 to 40 demographic. But fret not—resources will be provided to clubs to help induce their members into this wave of change. If clubs properly guide their members, uptake rates could skyrocket.
“If just 15% of club members participate, it could mean a whopping $300 million a year in passive income for clubs,” he claims. With a line-up like that, who wouldn’t want to hit the water?
Conclusion: A Bright Future Ahead
So as surfers catch waves this summer, let’s hope they’re also catching some Erth Points! The ultimate goal of the Erth Point System is to stitch together community benefit and environmental welfare. Flockhart’s vision is clear: leverage the power of community clubs to better our planet, one purchase at a time. Now that’s something we can all rally behind.
