SXSW 2022: NFTs, Web3, and a Dash of Austin Spirit

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The Festival of Future Trends

The buzz around South by Southwest (SXSW) in Austin, Texas, is palpable, and this year it’s serving up an extra large helping of digital innovation. From March 11 to March 20, 2022, the festival became a playground for those enchanted by the realms of interactive media, music, art, film, and, of course, technology. Anyone thinking of passing on SXSW this year clearly doesn’t want to be on the cutting edge because the main dish served here was all about Web3 and NFTs—a gourmet treat!

NFTs Take Center Stage

One of the hottest hubs was hosted by Blockchain Creative Labs (BCL), where people queued around the block—literally! Badge holders could hardly contain their excitement as they awaited entry to the NFT-centric venue. With a lineup so packed it could make even the fastest internet connection blush, BCL showcased a myriad of panels and exhibits, easily becoming the darling of SXSW.

Interactive Experiences Galore

Think of interactive rooms where festival-goers could earn proof-of-attendance-protocols (POAPs)—those nifty NFTs marking their visit. Attendees were practically whirling dervishes, scanning QR codes that magically transformed into sweet, sweet music NFTs, allowing them to jam with tunes from over 30 artists.

Political Bytes and Dollar Signs

Not to be outdone, the political arena was also buzzing with NFTs. Take Shrina Kurani, a Democrat running for Congress—she made headlines by launching her own NFT collection titled

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